400: this is the average number of incubators in France, which support startups and companies in their development. Between 2009 and 2018, their number increased by 243%.
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5 min read
All you need to know about Community-Led Growth and community building.
For a few years now, a new growth model has been taking hold in companies: Community-Led Growth.
In the marketing jargon, it is not uncommon to confuse "audience" and "community". However, despite their complementarity, these two concepts are quite different... And companies have every interest in distinguishing between them, in order to develop effectively.
Engaging your community with the Community Commitment Curve (Douglas Atkin, Airbnb)
2021 was Airbnb's best year ever, with $1.5 billion in revenue. Despite a global pandemic and fierce competition, this U.S. company has never been better off.
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5 min read
Community-Led Growth: definition, tips and steps to get started
The idea of Community-Led Growth is getting more popular. For BtoB or BtoC companies, it is THE strategy of the future to rely on.
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5 min read
Community-Led Growth and responsible marketing: two complementary strategies
In 2022, 89% of French consumers expect a brand to contribute to the common good (Brand'Gagement Barometer).
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4 min read
How can you make your webinars more attractive and effective?
In recent months, webinars are all the rage. We're all getting invited every week to participate in dozens of online conferences.
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4 min read
In 2022, community is the cornerstone of successful businesses. Community-Led Growth is when a community is built and led by the company, in order to drive its growth.
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5 min read
5 tips to successfully switch from an offline community to an online community
Going from 8.5 million in 2000 to more than 53 million in 2021: the number of Internet users in France is constantly growing. And as the number of Internet users in France grows, so do the opportunities.
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7 min read
Investment funds: create a community for your portfolio companies
Today, all companies are aware of the power of communities. And more importantly, all companies are able to create their own.
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6 min read
Engaging a community of prospects: benefits, action plan and ROI
All B2B companies have a common goal: to transform their prospects into customers. But this transformation cannot be achieved in a snap. And relying only on isolated actions, such as organizing webinars, won’t do the trick!
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4 min read
$3M seed round to bring to life the platform all community-led organizations are missing
We are thrilled to welcome a few newcomers around our cap table: Isai, Ankaa
Ventures, SaaS Partners, Kima and Notus Technologies. We’re humbled by their
trust and looking forward to putting it to good use with our customers and
partners.
This sizeable round of funding is a major stepping
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4 min read
There are communities everywhere around us, whether they constitute our family, colleagues, friends, or people with shared hobbies or interests. Just like in-person communities, online communities work on the same principle, but they operate virtually.
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4 min read
The definition of a marketing strategy is an essential step, whatever the company and its sector. But have you thought about integrating the presence of a community at the heart of this strategy?
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4 min read
To create, animate and engage a community in the long term, one element is essential: the culture of "care". This concept consists in "taking care" of customers, employees, partners...
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4 min read
● MeltingSpot is surfing the wave of online communities and wants to establish
itself as the reference tool for companies that choose to adopt a Community-Led
Growth strategy, outside of social networks.
● MeltingSpot announces a $3M round of seed funding with Ankaa Ventures, Isai,
SaaS Partners, Kima and Notus Technologies, as
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3 min read
3 Community-Led Growth Lessons by Hubspot with Christina Garnett
Today, the community is the engine of the company. Thanks to a community approach, companies can count on committed members (customers, partners, collaborators, investors, etc.) gathered in close-knit groups.
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5 min read
92% of customers trust their peers more than brand pitches, according to a Nielson study.
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5 min read
For a few years now, a new growth model has been taking hold in companies: Community-Led Growth.
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5 min read
Social networks vs. Community platform: How to activate your community?
In the marketing jargon, it is not uncommon to confuse "audience" and "community". However, despite their complementarity, these two concepts are quite different... And companies have every interest in distinguishing between them, in order to develop effectively.
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5 min read
Join our Community Lab
If you're serious about community building and want to learn more, join our community dedicated to Community-Led Growth. For all community builders out there: whether you’re still learning, or master the art of Community-Led Growth.
Join community