In 2022, community is the cornerstone of successful businesses. Community-Led Growth is when a community is built and led by the company, in order to drive its growth.
-
5 min read
All you need to know about Community-Led Growth and community building.
For a few years now, a new growth model has been taking hold in companies: Community-Led Growth.
In the marketing jargon, it is not uncommon to confuse "audience" and "community". However, despite their complementarity, these two concepts are quite different... And companies have every interest in distinguishing between them, in order to develop effectively.
5 tips to successfully switch from an offline community to an online community
Going from 8.5 million in 2000 to more than 53 million in 2021: the number of Internet users in France is constantly growing. And as the number of Internet users in France grows, so do the opportunities.
-
7 min read
Investment funds: create a community for your portfolio companies
Today, all companies are aware of the power of communities. And more importantly, all companies are able to create their own.
-
6 min read
Engaging a community of prospects: benefits, action plan and ROI
All B2B companies have a common goal: to transform their prospects into customers. But this transformation cannot be achieved in a snap. And relying only on isolated actions, such as organizing webinars, won’t do the trick!
-
4 min read
$3M seed round to bring to life the platform all community-led organizations are missing
We are thrilled to welcome a few newcomers around our cap table: Isai, Ankaa
Ventures, SaaS Partners, Kima and Notus Technologies. We’re humbled by their
trust and looking forward to putting it to good use with our customers and
partners.
This sizeable round of funding is a major stepping
-
4 min read
There are communities everywhere around us, whether they constitute our family, colleagues, friends, or people with shared hobbies or interests. Just like in-person communities, online communities work on the same principle, but they operate virtually.
-
4 min read
The definition of a marketing strategy is an essential step, whatever the company and its sector. But have you thought about integrating the presence of a community at the heart of this strategy?
-
4 min read
To create, animate and engage a community in the long term, one element is essential: the culture of "care". This concept consists in "taking care" of customers, employees, partners...
-
4 min read
● MeltingSpot is surfing the wave of online communities and wants to establish
itself as the reference tool for companies that choose to adopt a Community-Led
Growth strategy, outside of social networks.
● MeltingSpot announces a $3M round of seed funding with Ankaa Ventures, Isai,
SaaS Partners, Kima and Notus Technologies, as
-
3 min read
3 Community-Led Growth Lessons by Hubspot with Christina Garnett
Today, the community is the engine of the company. Thanks to a community approach, companies can count on committed members (customers, partners, collaborators, investors, etc.) gathered in close-knit groups.
-
5 min read
92% of customers trust their peers more than brand pitches, according to a Nielson study.
-
5 min read
For a few years now, a new growth model has been taking hold in companies: Community-Led Growth.
-
5 min read
Social networks vs. Community platform: How to activate your community?
In the marketing jargon, it is not uncommon to confuse "audience" and "community". However, despite their complementarity, these two concepts are quite different... And companies have every interest in distinguishing between them, in order to develop effectively.
-
5 min read
Communities: definition, typologies and underestimated benefits
Recently, web 3.0 specialists declare that "communities will be at the heart of the new web". But the truth is... Communities have already been at the center of our lives (personal and professional) for a long time!
-
4 min read
Creating content on Internet is no longer just a passion. For many freelancers, Youtubers or more widely Influencers, content creation is becoming a new economy. We talk about the Creator Economy.
-
4 min read
It's the subject that is stirring the news related to digital: the "Creator Economy" is taking place. This new concept is booming and giving birth to new vocations. Many Creators are turning their passion into a job, creating content, while engaging a community around them.
-
5 min read
For most brands, developing a successful, vibrant online community is a primary objective. With the advent of digital, interaction with customers in virtual spaces has become so common that community building is now an essential part of any brand’s marketing strategy
-
4 min read
Imagine if you could leverage the power of your most loyal customers and followers in order to increase brand awareness in the digital world in an easy, cost-effective way.
-
5 min read
Join our Community Lab
If you're serious about community building and want to learn more, join our community dedicated to Community-Led Growth. For all community builders out there: whether you’re still learning, or master the art of Community-Led Growth.
Join community