Today, it is the most effective strategy to boost growth, enhance customer experience, and streamline the work of Customer Success teams.
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6 min read
All you need to know about Community-Led Growth and community building.
Long. Very long. That's how we can describe the sales cycle for the majority of B2B companies.
In the B2B world, Client Academies are becoming more and more common. Pennylane, Smappen, Plezi, Datananas... These SaaS solutions are among the pioneers in the field of Academies. And if you want to join them by creating your own, you've come to the right place
The die is cast, the cards have been dealt anew. In the post-COVID era, the time has come to move beyond cultivating a passive following. This year, the imperative is to unite and actively engage a vibrant community... for the long haul.
The idea of Community-Led Growth is getting more popular. For BtoB or BtoC companies, it is THE strategy of the future to rely on.
For a few years now, a new growth model has been taking hold in companies: Community-Led Growth.
In the marketing jargon, it is not uncommon to confuse "audience" and "community". However, despite their complementarity, these two concepts are quite different... And companies have every interest in distinguishing between them, in order to develop effectively.
How to integrate customer education into every stage of the customer journey?
Education, trust, and sales go hand in hand. In 2023, the realization is clear: establishing a lasting relationship with a customer is impossible without effective education and support throughout their journey.
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8 min read
62% of customers believe that companies consider them as just a number (source: Gladly). And if more than 6 out of 10 customers think that way, it's time to take action.
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5 min read
How EnergyCAP Transforms Customer Engagement with MeltingSpot
Learn how EnergyCAP leveraged MeltingSpot to create a vibrant online community, meeting customer demands for remote interaction and boosting satisfaction.
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3 min read
Towards a digital-led approach to Customer Success Management?
For 88% of customers, the customer experience is as important as the products or services (Salesforce, 2022).
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5 min read
Today more than ever, customer retention is becoming the number one priority (as opposed to acquiring new customers). And to take care of them throughout the customer journey, companies are multiplying initiatives: Customer Community, Customer Academy... Are these terms familiar to you?
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6 min read
Among the many aspects of Community Building are the communities of founders created by VCs.
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6 min read
Customer Community: The tool to accelerate your sales cycle.
Long. Very long. That's how we can describe the sales cycle for the majority of B2B companies.
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6 min read
In the B2B world, Client Academies are becoming more and more common. Pennylane, Smappen, Plezi, Datananas... These SaaS solutions are among the pioneers in the field of Academies. And if you want to join them by creating your own, you've come to the right place
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6 min read
Creating, nurturing, and engaging a community: 4 tips from Killian Talin
"50 million. That's the staggering number of individuals across the globe who embrace the title of 'creators'."
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5 min read
"Community Builder: a profession of the future? With Alexandre Louapre (Komuno)"
Today, the field of Community Building is experiencing significant growth. However, just a few years ago, the concept of communities was still in its infancy. Alexandre Louapre, the founder of KOMUNO, confirmed this to us. In 2016, he held the position of Head of Community at Crème de la Crème.
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4 min read
"Every company can become its own media: that is the belief of Gabriel Dabi-Schwebel, a pioneer in Inbound Marketing in France and founder of the agency 1min30."
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6 min read
Establishing a strong presence on social media is no longer just a priority for modern businesses. It has become a crucial aspect that cannot be overlooked.
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6 min read
Community-Led Growth is a growth strategy driven by one or more business communities. These communities, consisting of customers, partners, employees, or investors, are placed at the center of decision-making. And in recent years, their influence has been steadily increasing.
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6 min read
The concept of community is no longer a new idea. Businesses have come to understand the significance of having a community for their business.
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5 min read
It's official: community is undeniably one of the most powerful tools, a must-have for both B2B and B2C businesses!
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6 min read
It's official, doubts are fading: NFTs are in high demand. The volume of NFT transactions surged by 38% between December 2022 and January 2023, reaching a staggering $946 million. However, there is a catch: this boom is mainly observed in the B2C space.
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5 min read
Exploring Circle.so Alternatives: Find your Ideal Community Platform
If you're in search of alternatives to Circle.so for creating online communities, you're in the right place. Let's delve into the alternatives to Circle.so.
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4 min read
Join our Community Lab
If you're serious about community building and want to learn more, join our community dedicated to Community-Led Growth. For all community builders out there: whether you’re still learning, or master the art of Community-Led Growth.
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