MeltingSpot

How to Build an Engaged Community for Your Brand

For most brands, developing a successful, vibrant online community is a primary objective. With the advent of digital, interaction with customers in virtual spaces has become so common that community building is now an essential part of any brand’s marketing strategy

18 May 2022 - 4 min read

Community Building: Our Magic Formula

Imagine if you could leverage the power of your most loyal customers and followers in order to increase brand awareness in the digital world in an easy, cost-effective way.

03 May 2022 - 5 min read

Community marketing: definition, benefits and mistakes to avoid

Et vous, de quelle tribu faites-vous partie ? Cette question peut surprendre, mais elle nous concerne tous. Nous avons tous des valeurs, des passions ou des rites que nous partageons avec d’autres individus.

30 April 2022 - 1 min read

Community Software is Essential for Building Your Audiences

The term community software is not something that has been around for very long in the digital marketing world. Yet it is essential when it comes to community building!

22 April 2022 - 3 min read

Tribal marketing: definition, benefits and things to avoid

And you, which tribe do you belong to? This question may come as a surprise, but it concerns us all. We all have values, passions or rituals that we share with other individuals.

15 April 2022 - 6 min read

Customer community: how to create your own?

Do you know what all your customers have in common? You do. Your company gathers them around a common characteristic: consuming your products or services.

14 April 2022 - 5 min read

Community builder: the future of community management?

Community building is not a passing trend. In France, it has been a sustainable and profitable strategy for several years.

13 April 2022 - 4 min read

Communities and web 3

World Wide Web is over 30 years old. And since its creation in 1989, different versions have followed one another. After web 1.0 (and the emergence of websites and e-commerce), then web 2.0 (with the rise of social media and m-commerce), it's time for web 3.0 to make its entrance.

13 April 2022 - 4 min read

Boosting growth through Community-Led Growth

Visibility, credibility, awareness... What if the benefits of a community strategy went beyond that? What if, thanks to the creation, animation and commitment of a close-knit community, companies could achieve other valuable goals?

12 April 2022 - 6 min read

Building a community: when to start?

More and more companies are taking an interest in community building. And the good news is that they're right: building your corporate community is a goldmine of opportunity.

12 April 2022 - 5 min read

Community Management vs. Social Media Management: The Preeminence of Community Building

The digital age has opened the door to an online world rich in opportunities for social interaction, brand awareness development and community building.

11 April 2022 - 4 min read

The 10 rules of Community Management

Community Management is neither improvisation nor magic. Managing and animating a BtoB or BtoC community can be learned... Thanks to different good practices.

09 March 2022 - 6 min read

Creating a community: the obstacles and blocks to overcome

Becoming "Community Centric", even before adopting a "Product Centric" posture: this is the challenge for modern companies, in BtoB as well as in BtoC.

09 March 2022 - 5 min read

Community Building: the new trend

Today, Community Management is an integral part of our vocabulary. But have you ever heard of its successor... Community Building? What is this new concept in full expansion, which gives birth to new professions of the future?

03 March 2022 - 5 min read

BtoB communities: 3 inspiring startups' go-to market strategy