For most brands, developing a successful, vibrant online community is a primary objective. With the advent of digital, interaction with customers in virtual spaces has become so common that community building is now an essential part of any brand’s marketing strategy
-
4 min read
Imagine if you could leverage the power of your most loyal customers and followers in order to increase brand awareness in the digital world in an easy, cost-effective way.
-
5 min read
Community marketing: definition, benefits and mistakes to avoid
Et vous, de quelle tribu faites-vous partie ? Cette question peut surprendre, mais elle nous concerne tous. Nous avons tous des valeurs, des passions ou des rites que nous partageons avec d’autres individus.
-
1 min read
The term community software is not something that has been around for very long in the digital marketing world. Yet it is essential when it comes to community building!
-
3 min read
And you, which tribe do you belong to? This question may come as a surprise, but it concerns us all. We all have values, passions or rituals that we share with other individuals.
-
6 min read
Do you know what all your customers have in common? You do. Your company gathers them around a common characteristic: consuming your products or services.
-
5 min read
Community building is not a passing trend. In France, it has been a sustainable and profitable strategy for several years.
-
4 min read
World Wide Web is over 30 years old. And since its creation in 1989, different versions have followed one another. After web 1.0 (and the emergence of websites and e-commerce), then web 2.0 (with the rise of social media and m-commerce), it's time for web 3.0 to make its entrance.
-
4 min read
Visibility, credibility, awareness... What if the benefits of a community strategy went beyond that? What if, thanks to the creation, animation and commitment of a close-knit community, companies could achieve other valuable goals?
-
6 min read
More and more companies are taking an interest in community building. And the good news is that they're right: building your corporate community is a goldmine of opportunity.
-
5 min read
Community Management vs. Social Media Management: The Preeminence of Community Building
The digital age has opened the door to an online world rich in opportunities for social interaction, brand awareness development and community building.
-
4 min read
Community Management is neither improvisation nor magic. Managing and animating a BtoB or BtoC community can be learned... Thanks to different good practices.
-
6 min read
Becoming "Community Centric", even before adopting a "Product Centric" posture: this is the challenge for modern companies, in BtoB as well as in BtoC.
-
5 min read
Today, Community Management is an integral part of our vocabulary. But have you ever heard of its successor... Community Building? What is this new concept in full expansion, which gives birth to new professions of the future?
-
5 min read
BtoB communities: 3 inspiring startups' go-to market strategy
A company's most valuable asset is its community. Whether it's a community of clients, partners, employees.....
-
6 min read
There are 9 chances out of 10, you've already heard about these ideas on social networks or in between two meetings:
-
5 min read
Just another anglicism? Or a strategy that has been around for a long time?
-
5 min read
Discover here some well-kept secrets to engage your communities!
-
5 min read