All you need to know about Community-Led Growth and community building.

Engaging a community of prospects: benefits, action plan and ROI

Today, all companies are aware of the power of communities. And more importantly, all companies are able to create their own.

04 August 2022 - 6 min read

$3M seed round to bring to life the platform all community-led organizations are missing

All B2B companies have a common goal: to transform their prospects into customers. But this transformation cannot be achieved in a snap. And relying only on isolated actions, such as organizing webinars, won’t do the trick!

04 August 2022 - 4 min read

MeltingSpot

We are thrilled to welcome a few newcomers around our cap table: Isai, Ankaa Ventures, SaaS Partners, Kima and Notus Technologies. We’re humbled by their trust and looking forward to putting it to good use with our customers and partners. This sizeable round of funding is a major stepping

04 July 2022 - 4 min read

8 Benefits of an Online Community

How to integrate your community to your marketing strategy

Tips

There are communities everywhere around us, whether they constitute our family, colleagues, friends, or people with shared hobbies or interests. Just like in-person communities, online communities work on the same principle, but they operate virtually.

23 June 2022 - 4 min read

Community Management

Community-Based Marketing

Growth Marketing

5 actions to create a culture of care in your community

The definition of a marketing strategy is an essential step, whatever the company and its sector. But have you thought about integrating the presence of a community at the heart of this strategy?

21 June 2022 - 4 min read

Tips

Press release: MeltingSpot raises $3M

To create, animate and engage a community in the long term, one element is essential: the culture of "care". This concept consists in "taking care" of customers, employees, partners...

21 June 2022 - 4 min read

Press Release

● MeltingSpot is surfing the wave of online communities and wants to establish itself as the reference tool for companies that choose to adopt a Community-Led Growth strategy, outside of social networks. ● MeltingSpot announces a $3M round of seed funding with Ankaa Ventures, Isai, SaaS Partners, Kima and Notus Technologies, as

20 June 2022 - 3 min read

3 Community-Led Growth Lessons by Hubspot with Christina Garnett

Testimonial

Inbound Marketing

UGC and communities: how to work well?

Today, the community is the engine of the company. Thanks to a community approach, companies can count on committed members (customers, partners, collaborators, investors, etc.) gathered in close-knit groups.

15 June 2022 - 5 min read

Content Creation

Community-Led growth: the strategy for the future

Branding

92% of customers trust their peers more than brand pitches, according to a Nielson study.

15 June 2022 - 5 min read

Community Builder

Social networks vs. Community platform: How to activate your community?

Growth Marketing

For a few years now, a new growth model has been taking hold in companies: Community-Led Growth.

02 June 2022 - 5 min read

In the marketing jargon, it is not uncommon to confuse "audience" and "community". However, despite their complementarity, these two concepts are quite different... And companies have every interest in distinguishing between them, in order to develop effectively.

01 June 2022 - 5 min read

Communities: definition, typologies and underestimated benefits

Creator economy: the two speed booming sector

Community Building

Definition

Recently, web 3.0 specialists declare that "communities will be at the heart of the new web". But the truth is... Communities have already been at the center of our lives (personal and professional) for a long time!

01 June 2022 - 4 min read

Content Creation

Branding

Community Building

Creating content on Internet is no longer just a passion. For many freelancers, Youtubers or more widely Influencers, content creation is becoming a new economy. We talk about the Creator Economy.

31 May 2022 - 4 min read

Creator Economy: definition, challenges and best practices

It's the subject that is stirring the news related to digital: the "Creator Economy" is taking place. This new concept is booming and giving birth to new vocations. Many Creators are turning their passion into a job, creating content, while engaging a community around them.

31 May 2022 - 5 min read

How to Build an Engaged Community for Your Brand?

For most brands, developing a successful, vibrant online community is a primary objective. With the advent of digital, interaction with customers in virtual spaces has become so common that community building is now an essential part of any brand’s marketing strategy

18 May 2022 - 4 min read

Community Building: Our Magic Formula

Community Building

Community marketing: definition, benefits and mistakes to avoid

Community Platform

Imagine if you could leverage the power of your most loyal customers and followers in order to increase brand awareness in the digital world in an easy, cost-effective way.

03 May 2022 - 5 min read

Definition

Growth Marketing