Benoit Chatelier

Accompagner le déploiement et l’adoption d’un CRM

Product Adoption

Un CRM est censé être l’outil central de toute équipe commerciale. Pourtant, 79 % des leads générés par le marketing ne sont jamais convertis en ventes (Salesforce), et une mauvaise adoption du CRM est l’une des causes principales. Malgré les investissements massifs dans ces solutions, 40 % des entreprises constatent

05 March 2025 - 4 min read

Comment améliorer les relations tendues entre vos commerciaux et leur CRM ?

Product Adoption

Vous avez mis en place un CRM structuré avec des processus clairs, un pipeline défini et des règles précises pour assurer un suivi optimal des opportunités commerciales. Pourtant, une grande partie de vos commerciaux ne respectent pas ces process. Résultat : des données incomplètes, des opportunités mal qualifiées et une visibilité

05 March 2025 - 4 min read

User Adoption Best Practices to drive engagement and retention

Product Adoption

User adoption is critical for SaaS success, ensuring customers engage with your product and experience its value. Discover best practices to streamline the adoption process, improve retention, and create a loyal user base.

09 January 2025 - 8 min read

Understanding the Technology Adoption Lifecycle and how it impacts your SaaS growth

Product Adoption

The technology adoption lifecycle is a vital framework for understanding how users embrace new technologies. Learn how to navigate the different stages, improve adoption rates, and align your SaaS strategies with user behavior for maximum growth.

09 January 2025 - 10 min read

How to develop effective product adoption strategies

Product Adoption

Excerpt Product adoption strategies are critical for ensuring that users engage with your product and experience its value. Discover proven methods to drive adoption, improve retention, and align your product with user needs.

09 January 2025 - 8 min read

Leveraging certification programs to drive SaaS adoption and loyalty

SaaS Certification Program

Learn how to leverage SaaS certification programs to boost product adoption and customer loyalty. Discover key strategies for creating impactful certification programs that enhance user engagement and drive long-term success.

20 December 2024 - 8 min read

Top Customer Education models and when to use them

Customer education

Choosing the right customer education model is crucial for product adoption and satisfaction. This article explores top models like self-paced learning, instructor-led training, and blended learning, offering guidance on when to use each to drive engagement, loyalty, and long-term success.

20 December 2024 - 7 min read

How to master Product Tracking for better business decisions

Product Adoption

Product tracking is essential for understanding user behavior, improving product performance, and driving business growth. Learn how to implement effective product tracking strategies and use data to make informed decisions.

20 December 2024 - 11 min read

How to create a Release plan that boosts Feature adoption and User engagement

Product Adoption

A well-crafted release plan is essential for SaaS success, ensuring smooth launches, driving feature adoption, and boosting user engagement. Learn how to design a release plan that aligns teams, excites users, and delivers measurable results.

20 December 2024 - 11 min read

Product marketing strategies to drive feature adoption and customer retention

Product Adoption

Discover the top product marketing strategies that drive customer engagement, boost feature adoption, and increase ROI for SaaS companies. Learn how to align marketing and customer success to achieve product growth.

19 December 2024 - 8 min read

In-App Learning : L’avenir de la Formation aux logiciels et de la Gestion du changement

Product Adoption

70 % des projets de transformation échouent par manque de gestion du changement. L’in-app learning dépasse les guides classiques en offrant une formation personnalisée et continue, directement intégrée dans les logiciels. Une solution clé pour maximiser l’adoption, l’engagement et le ROI.

18 December 2024 - 5 min read

In-App Learning: Revolutionizing Software Adoption and Change Management

Product Adoption

70% of transformation projects fail due to poor change management, often because users don't fully understand new tools or their value. This is where in-app learning becomes a game-changer...

18 December 2024 - 4 min read

Understanding the Technology Adoption Lifecycle: strategies for success

Product Adoption

Customer Retention

Customer Success

Discover the five stages of the technology adoption lifecycle and actionable strategies to accelerate product adoption, overcome challenges, and engage users at every step.

17 December 2024 - 9 min read

Upskilling Through Customer Education: Building a Skilled User Base

Customer education

Upskilling your customers isn't just about improving product usage—it's about empowering them to become experts. Learn how customer education programs can unlock untapped value and create a more skilled, engaged user base.

06 December 2024 - 7 min read

L'impact de la conduite du changement dans le Customer Success

Customer Success

Dans cet article, nous explorons pourquoi la gestion du changement est essentielle au Customer Success et comment, grâce aux conseils de Sue, vous pouvez mettre en place des stratégies concrètes pour guider vos clients tout au long de leur parcours.

26 November 2024 - 11 min read

Perspective européenne sur le customer success : Indices de salaires et tendances du secteur

Customer Success

Dans cet article, nous étudierons les principaux salaires de référence en Customer Success en 2024 ainsi que les tendances qui façonnent le secteur en Europe

18 November 2024 - 7 min read

The Power of Customer Education: How It Drives SaaS Success

Customer education

Customer education is a game-changer for SaaS companies. A well-designed program increases product adoption, reduces churn, and creates loyal advocates. Debbie Smith, a leading expert in customer education, explains how a strong focus on user learning can unlock SaaS success.

14 November 2024 - 6 min read

Boosting engagement with Embedded Customer Education: How to leverage MeltingSpot’s embed feature

MeltingSpot

Discover the power of embedding customer education directly within your SaaS platform. MeltingSpot’s Embed feature lets you bring valuable learning experiences right where users need them—streamlining engagement and making customer education part of the daily experience.

12 November 2024 - 2 min read