Today, it is the most effective strategy to boost growth, enhance customer experience, and streamline the work of Customer Success teams.

20 November 2023 - 6 min read

Customer Community : l’allié des équipes Customer Success ?

Customer Success

Customer Community

C’est aujourd’hui la stratégie la plus efficace, pour booster sa croissance, améliorer l’expérience client et faciliter le travail des équipes Customer Success.

17 November 2023 - 7 min read

Communautés de clients : la clé de la rétention ?

Customer Community

Retention

62 % des clients pensent que les entreprises les considèrent comme un simple numéro (source : Gladly). Et si plus de 6 clients sur 10 pensent ainsi, c’est qu’il est temps de passer à l’action.

04 October 2023 - 6 min read

Customer communities: the key to retention?

Customer Community

Retention

62% of customers believe that companies consider them as just a number (source: Gladly). And if more than 6 out of 10 customers think that way, it's time to take action.

03 October 2023 - 5 min read

Customer Community et Academy : quelles différences ?

SaaS Academy

Customer Community

Aujourd’hui plus que jamais, la rétention client s'impose comme la priorité n°1 (vs. l'acquisition de nouveaux clients). Et pour en prendre soin tout au long du parcours client, les entreprises multiplient les initiatives : Customer Community, Académie Clients… Ces termes vous sont-ils familiers ?

27 September 2023 - 6 min read

How EnergyCAP Transforms Customer Engagement with MeltingSpot

Testimonial

Customer Community

Learn how EnergyCAP leveraged MeltingSpot to create a vibrant online community, meeting customer demands for remote interaction and boosting satisfaction.

21 September 2023 - 3 min read

Customer Community & Academy: what are the differences?

SaaS Academy

Customer Community

Today more than ever, customer retention is becoming the number one priority (as opposed to acquiring new customers). And to take care of them throughout the customer journey, companies are multiplying initiatives: Customer Community, Customer Academy... Are these terms familiar to you?

18 September 2023 - 6 min read

Customer Community: The tool to accelerate your sales cycle.

Customer Community

Activation

Long. Very long. That's how we can describe the sales cycle for the majority of B2B companies.

31 August 2023 - 6 min read

Customer Community : l’outil pour accélérer son cycle de vente

Customer Community

Activation

Long. Très long. Voilà comment qualifier le cycle de vente de la majorité des entreprises B2B.

04 August 2023 - 7 min read

Engaging your community with the Community Commitment Curve (Douglas Atkin, Airbnb)

Customer Engagement

Customer Community

2021 was Airbnb's best year ever, with $1.5 billion in revenue. Despite a global pandemic and fierce competition, this U.S. company has never been better off.

07 March 2023 - 5 min read

Customer community: how to create your own?

Customer Community

Do you know what all your customers have in common? You do. Your company gathers them around a common characteristic: consuming your products or services.

19 October 2022 - 5 min read

Communauté de clients : comment créer la vôtre ?

Customer Community

Connaissez vous le point commun de tous vos clients ? Vous. Votre entreprise les rassemble autour d’une caractéristique commune : consommer vos produits ou services.

10 October 2022 - 5 min read

Engager sa communauté avec la Community Commitment Curve (Douglas Atkin, Airbnb)

Customer Community

2021 était la meilleure année de l’histoire d’Airbnb, avec un chiffre d’affaires de 1,5 milliard de dollars. Malgré une pandémie mondiale et une concurrence féroce, l’entreprise américaine ne s’est jamais aussi bien portée.

01 August 2022 - 6 min read

8 Benefits of an Online Community

Customer Community

There are communities everywhere around us, whether they constitute our family, colleagues, friends, or people with shared hobbies or interests. Just like in-person communities, online communities work on the same principle, but they operate virtually.

11 July 2022 - 5 min read

5 actions to create a culture of care in your community

Customer Community

To create, animate and engage a community in the long term, one element is essential: the culture of "care". This concept consists in "taking care" of customers, employees, partners...

21 June 2022 - 4 min read

5 actions pour créer une culture du care dans sa communauté

Customer Community

Pour créer, animer et engager une communauté dans la durée, un élément est indispensable : la culture du “care”. Ce concept consiste à “prendre soin” : des clients, des collaborateurs, des partenaires…

21 June 2022 - 5 min read

Créer une communauté à succès comme CFO Connect (Spendesk) : 5 conseils de Faustine

Customer Community

Créer et animer une communauté de plusieurs milliers de membres est un véritable challenge, pour de nombreuses entreprises BtoB. Mais est-ce vraiment un défi (trop) ambitieux… Ou réaliste et accessible, de façon durable ?

18 March 2022 - 6 min read

B2B communities: 3 inspiring startups' go-to-market Strategy

Customer Community

A company's most valuable asset is its community. Whether it's a community of clients, partners, employees.....

01 March 2022 - 6 min read