Unlocking the Power of UGC and Communities: Building Strong Connections
92% of customers trust their peers more than brand pitches, according to a Nielson study.
-
5 min read
Benoit Chatelier
UGC et communautés : comment bien fonctionner ?
92 % des clients font davantage confiance à leurs pairs qu’aux discours des marques, d’après une étude Nielson.
-
6 min read
Creator Economy : une nouvelle ère à deux vitesses
Créer du contenu sur Internet n’est plus seulement une passion. Pour de nombreux indépendants, Youtubeurs ou plus largement Influenceurs, la création de contenus devient une nouvelle économie. On parle de la Creator Economy.
-
5 min read
Community-Led Growth : une stratégie d’avenir ?
Depuis quelques années, un nouveau modèle de croissance s’impose en entreprise : le Community-Led Growth.
-
5 min read
Inbound Marketing vs Community Led Growth : quels enjeux ? Avec Gabriel Dabi-Schwebel (1min30)
“Chaque entreprise peut devenir son propre média” : voilà la conviction de Gabriel Dabi-Schwebel, pionnier en France en Inbound Marketing et fondateur de l’agence 1min30.
-
6 min read
Tribal marketing: definition, benefits and things to avoid
And you, which tribe do you belong to? This question may come as a surprise, but it concerns us all. We all have values, passions or rituals that we share with other individuals.
-
5 min read
Community builder: the future of community management?
Community building is not a passing trend. In France, it has been a sustainable and profitable strategy for several years.
-
4 min read
Boosting growth through community
Visibility, credibility, awareness... What if the benefits of a community strategy went beyond that? What if, thanks to the creation, animation and commitment of a close-knit community, companies could achieve other valuable goals?
-
6 min read
Building a community: when to start?
More and more companies are taking an interest in community building. And the good news is that they're right: building your corporate community is a goldmine of opportunity.
-
5 min read
Créer une communauté à succès comme CFO Connect (Spendesk) : 5 conseils de Faustine
Créer et animer une communauté de plusieurs milliers de membres est un véritable challenge, pour de nombreuses entreprises BtoB. Mais est-ce vraiment un défi (trop) ambitieux… Ou réaliste et accessible, de façon durable ?
-
6 min read
Creating a community: the obstacles and blocks to overcome
Becoming "Community Centric", even before adopting a "Product Centric" posture: this is the challenge for modern companies, in BtoB as well as in BtoC.
-
5 min read
Créer une communauté : les freins et blocages à dépasser
Devenir “Community Centric”, avant même d’adopter une posture “Product Centric” : voilà l’enjeu des entreprises modernes, en BtoB comme en BtoC.
-
6 min read
Community Building: the new trend
Today, Community Management is an integral part of our vocabulary. But have you ever heard of its successor... Community Building? What is this new concept in full expansion, which gives birth to new professions of the future?
-
4 min read
B2B communities: 3 inspiring startups' go-to-market Strategy
A company's most valuable asset is its community. Whether it's a community of clients, partners, employees.....
-
6 min read
The 7 secrets of the most engaged business communities 🤝
Discover here some well-kept secrets to engage your communities!
-
6 min read
4 tips to re-humanize the connection with your communities 👍🏼
We hear about digital communities everywhere. But how do you make sure you don't lose the human in this new twist? Here are our tips! 🤓
-
5 min read
What is the connection between B2B communities and events? 🔗
Discover the perfect link between BtoB communities and digital events!
-
5 min read
Why managing a community is not only about social networks? 🔍
Discover the limits of social networks to manage and engage your communities in 2021.
-
3 min read
