Having a brand community: Why is it so important?

Brand Community

The concept of community is no longer a new idea. Businesses have come to understand the significance of having a community for their business.

16 June 2023 - 5 min read

Communautés : l’influence au service des ventes

Brand Community

Cette année, voici LA mission à ajouter sur votre liste des priorités : étendre votre influence.

14 February 2023 - 6 min read

Communauté de marque : pourquoi est-ce si important ?

Brand Community

La notion de communauté n’est plus une nouveauté. Les entreprises ont aujourd’hui compris l’importance d’une communauté pour leur business.

02 January 2023 - 5 min read

Animer une communauté de prospects : bénéfices, plan d’action et ROI

Brand Community

Toutes les entreprises B2B ont un objectif commun : transformer leurs prospects en clients. Mais cette transformation ne se réalise pas en claquant des doigts. Et encore moins en misant seulement sur certaines actions isolées, comme l’organisation de webinars.

10 August 2022 - 5 min read

Engaging a community of prospects: benefits, action plan and ROI

Brand Community

All B2B companies have a common goal: to transform their prospects into customers. But this transformation cannot be achieved in a snap. And relying only on isolated actions, such as organizing webinars, won’t do the trick!

04 August 2022 - 4 min read

How to integrate your community to your marketing strategy

Brand Community

The definition of a marketing strategy is an essential step, whatever the company and its sector. But have you thought about integrating the presence of a community at the heart of this strategy?

21 June 2022 - 4 min read

Unlocking the Power of UGC and Communities: Building Strong Connections

Brand Community

92% of customers trust their peers more than brand pitches, according to a Nielson study.

15 June 2022 - 5 min read

UGC et communautés : comment bien fonctionner ?

Brand Community

92 % des clients font davantage confiance à leurs pairs qu’aux discours des marques, d’après une étude Nielson.

14 June 2022 - 6 min read

Comment intégrer votre communauté à votre stratégie marketing ?

Brand Community

La définition de la stratégie marketing est une étape indispensable, quels que soient l’entreprise et son secteur. Mais avez-vous pensé à intégrer la présence d’une communauté au cœur de cette stratégie ?

07 June 2022 - 5 min read

Social networks vs. Community platform: How to activate your community?

Brand Community

In the marketing jargon, it is not uncommon to confuse "audience" and "community". However, despite their complementarity, these two concepts are quite different... And companies have every interest in distinguishing between them, in order to develop effectively.

01 June 2022 - 5 min read

Creator economy: the two speed booming sector

Brand Community

Creating content on Internet is no longer just a passion. For many freelancers, Youtubers or more widely Influencers, content creation is becoming a new economy. We talk about the Creator Economy.

31 May 2022 - 4 min read

Creator Economy: definition, challenges and best practices

Brand Community

It's the subject that is stirring the news related to digital: the "Creator Economy" is taking place. This new concept is booming and giving birth to new vocations. Many Creators are turning their passion into a job, creating content, while engaging a community around them.

31 May 2022 - 5 min read

Creator Economy : une nouvelle ère à deux vitesses

Brand Community

Créer du contenu sur Internet n’est plus seulement une passion. Pour de nombreux indépendants, Youtubeurs ou plus largement Influenceurs, la création de contenus devient une nouvelle économie. On parle de la Creator Economy.

23 May 2022 - 5 min read

How to Build an Engaged Community for Your Brand?

Brand Community

For most brands, developing a successful, vibrant online community is a primary objective. With the advent of digital, interaction with customers in virtual spaces has become so common that community building is now an essential part of any brand’s marketing strategy

18 May 2022 - 4 min read

Creator Economy : définition, enjeux et bonnes pratiques

Brand Community

C’est le sujet qui agite l’actualité liée au digital : la “Creator Economy” prend de la place. Ce nouveau concept en plein essor fait naître de nouvelles vocations. De nombreux Créateurs font de leur passion un métier, en créant du contenu, tout en engageant une communauté soudée autour d’eux.

03 May 2022 - 5 min read

Réseaux sociaux vs Community platform : Comment animer sa communauté ?

Brand Community

Dans le jargon du marketing, il n’est pas rare de confondre “audience” et “communauté”. Pourtant, malgré leur complémentarité, ces deux concepts sont bien différents… Et les entreprises ont tout intérêt à les distinguer, pour se développer efficacement.

28 April 2022 - 5 min read

Tribal marketing: definition, benefits and things to avoid

Brand Community

And you, which tribe do you belong to? This question may come as a surprise, but it concerns us all. We all have values, passions or rituals that we share with other individuals.

15 April 2022 - 5 min read

Communities and web 3

Brand Community

World Wide Web is over 30 years old. And since its creation in 1989, different versions have followed one another. After web 1.0 (and the emergence of websites and e-commerce), then web 2.0 (with the rise of social media and m-commerce), it's time for web 3.0 to make its entrance.

13 April 2022 - 4 min read