Benoit Chatelier

Online Community: Create Your Own in 7 Steps ⚡️

Community-Led Growth

Guide

Online communities have become a game-changer for businesses today. Get ready to unlock the secrets of success with 7 exhilarating tips to create and supercharge your very own community!

16 May 2023 - 7 min read

Community-Based Marketing: 5 Mistakes to Avoid

Community-Based Marketing

Creating, nurturing, and engaging a community. The goal of every company in 2023 (and beyond).

15 May 2023 - 5 min read

NFT et marketing B2B : un avenir prometteur ?

Community-Led Growth

C’est officiel, les doutes s’estompent : les NFT ont la côte. Le volume des transactions de NFT a augmenté de 38% entre décembre 2022 et janvier 2023, pour atteindre 946 millions de dollars. Seule ombre au tableau : cet essor concerne majoritairement l’univers du B2C.

09 May 2023 - 5 min read

What is a B2B community and how to engage it?

Community-Led Growth

How do you identify your communities of customers, prospects and partners? And how to engage them?

25 April 2023 - 6 min read

Incubators & accelerators: create your community!

Professional Networks

VC & Investors

400: this is the average number of incubators in France, which support startups and companies in their development. Between 2009 and 2018, their number increased by 243%.

29 March 2023 - 5 min read

Adapting a physical professional network to new digital practices: The case of the Val d'Oise Chamber of Commerce and Industry.

Testimonial

Professional Networks

30% of a SME's turnover comes from its close network, on average. For a self-employed business, this percentage can reach up to 70%, according to the website of the Paris Ile-de-France Chamber of Commerce and Industry (CCI).

14 March 2023 - 5 min read

Engaging your community with the Community Commitment Curve (Douglas Atkin, Airbnb)

Customer Engagement

Customer Community

2021 was Airbnb's best year ever, with $1.5 billion in revenue. Despite a global pandemic and fierce competition, this U.S. company has never been better off.

07 March 2023 - 5 min read

Community Funnel : 6 étapes pour construire le sien

Guide

Community Building

C’est officiel : la communauté est un des outils les plus puissants. À utiliser sans modération pour les entreprises B2B et B2C !

01 March 2023 - 7 min read

Community-Led Growth: definition, tips and steps to get started

Community-Led Growth

The idea of Community-Led Growth is getting more popular. For BtoB or BtoC companies, it is THE strategy of the future to rely on.

01 March 2023 - 5 min read

Community-Led Growth and responsible marketing: two complementary strategies

Community-Led Growth

In 2022, 89% of French consumers expect a brand to contribute to the common good (Brand'Gagement Barometer).

27 February 2023 - 4 min read

How can you make your webinars more attractive and effective?

Activation

Retention

In recent months, webinars are all the rage. We're all getting invited every week to participate in dozens of online conferences.

15 February 2023 - 4 min read

SQL, PQL, CQL: what is the difference?

Community-Led Growth

In 2022, community is the cornerstone of successful businesses. Community-Led Growth is when a community is built and led by the company, in order to drive its growth.

25 January 2023 - 5 min read

Communauté de marque : pourquoi est-ce si important ?

Brand Community

La notion de communauté n’est plus une nouveauté. Les entreprises ont aujourd’hui compris l’importance d’une communauté pour leur business.

02 January 2023 - 5 min read

Community-Led Growth : définition, conseils et étapes pour se lancer

Community-Led Growth

Le Community-Led Growth (ou croissance guidée par la communauté) est un concept en plein essor. Pour les entreprises BtoB ou BtoC, c’est LA stratégie d’avenir sur laquelle miser. Grâce à la création, l’animation et l’engagement de différentes communautés, les entreprises accélèrent considérablement leur croissance, tout en

06 December 2022 - 6 min read

Incubateurs, pépinières, accélérateurs : créez votre communauté !

Professional Networks

VC & Investors

400 : c’est le nombre moyen d’incubateurs en France, qui accompagnent des startups et entreprises dans leur développement. Entre 2009 et 2018, leur nombre a augmenté de 243 %.

22 November 2022 - 6 min read

5 tips to successfully switch from an offline community to an online community

Professional Networks

Guide

Going from 8.5 million in 2000 to more than 53 million in 2021: the number of Internet users in France is constantly growing. And as the number of Internet users in France grows, so do the opportunities.

08 November 2022 - 7 min read

Community-Led Growth et marketing responsable : deux stratégies complémentaires

Community-Led Growth

En 2022, 89% des consommateurs français attendent d’une marque qu’elle contribue au bien commun (Baromètre Brand’Gagement).

19 October 2022 - 5 min read

Communauté offline à communauté online : 5 conseils pour réussir sa transition

Professional Networks

De 8,5 millions en 2000 à plus de 53 millions en 2021 : le nombre d’internautes en France est en constante augmentation. Et plus le nombre de Français connectés grandit, plus les initiatives se multiplient.

07 October 2022 - 7 min read