How Modern Technologies are Transforming Digital Customer Success
In this article, we’ll break down how these technologies are transforming digital customer success.
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9 min read
From Marketing to Customer Success: The Evolution of Nisha Baxi’s Role at Gong
In this article, we’ll take you through Nisha’s remarkable path from her early days at Gong to her current role as the head of community and customer success.
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10 min read
Enhance user engagement with MeltingSpot’s Widgets: The ultimate guide for SaaS success
Discover how MeltingSpot's Widgets can drive user engagement, provide in-context support, and simplify user journeys directly within your SaaS platform. Bring essential interactions to your users with ease, thanks to MeltingSpot’s intuitive Widgets.
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4 min read
The Different Digital CS Strategies: Low-Touch, Mid-Touch, and High-Touch
In this article, we discuss the three main customer success strategies - low-touch, mid-touch, and high-touch - and show you how each one can make a big difference.
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10 min read
Leveraging Customer Education for Enhanced Product Adoption
In this article, we're sharing key insights from our webinar with Nisha Baxi (Head of Community and Digital Customer Success @Gong) on how effective customer education can drive product adoption and keep your customers happy.
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9 min read
The Importance of Personalization in Digital Customer Success
In this article, we share some practical tips and insights from Nisha Baxi, Head of Community & Digital Customer Success at Gong. Once you go through this article you will be ready to launch your own personalization strategies for customer success!
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10 min read
The Secret to Effective Digital Customer Success: Curating Essential Content
Ever felt lost in the clutter of too much information? That's often the hurdle your customers face when they use your SaaS platform. What if you could strip away the excess and highlight what truly matters?
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11 min read
Key Performance Indicators for Customer Success: Moving Beyond Traditional Metrics
This article will show you his valuable tips on how to align your measurements with real business goals.
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10 min read
High Touch vs. Low Touch: Choosing the Right Customer Success Strategy
This article delves into the high touch vs. low touch customer success strategies, highlighting their key differences, benefits, and how to decide which approach is right for your business.
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7 min read
Pre-onboarding: Reducing Churn Through Better Customer Preparation Before Onboarding
In this article, we’ll explore some essential tactics that can make a real difference through tips shared by Jonny Tennyson, Head of Customer Success at Secure Code Warrior, during a recent webinar.
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11 min read
Integrating Product and Marketing Teams in Customer Success
In this article, we’ll explore his valuable insights on why everyone needs to work together to make customers smile.
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10 min read
High Touch Customer Success: Elevate Your Client Engagement Strategy
This article explores the concept of high touch customer success, its benefits, and how integrating a platform like MeltingSpot can elevate your high touch strategy to new heights.
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6 min read
Low Touch: Meaning and Principles
In this article, we will dive into the meaning and principles of low touch, and how MeltingSpot can help you implement these strategies to enhance your customer success.
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7 min read
The Impact of Group Training Sessions on Customer Success
In this article, we discuss Jonny's insights and explore the benefits and challenges of group training, helping you understand why they are becoming an essential tool for customer success.
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11 min read
Building an Effective Customer Knowledge Base: Best Practices and Common Mistakes
Many businesses struggle with their customer knowledge bases becoming cluttered and outdated, turning what should be a helpful resource into a source of frustration.
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9 min read
Adapting Your Customer Success Strategy for Different Market Segments
Using the same strategies for everyone can lead to missed opportunities and unsatisfied customers. The difficulty that arises for many companies is how to segment their audience effectively. Don't worry; this article is all you need to know about some major segmentation strategies.
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9 min read
The Importance of Onboarding and Everboarding in Digital Customer Success
In this article, we discuss the importance of a strong start with onboarding, the value of ongoing support, the challenges you might face, and practical solutions to overcome them.
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9 min read
Automating Customer Success: Pitfalls and Solutions
In this article, we discuss the pitfalls and solutions Jonny discussed and uncover strategies to help you enhance your customer success approach without losing that human touch.
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8 min read
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