The Significance of Virtual Communities for Your Business

Establishing a strong presence on social media is no longer just a priority for modern businesses. It has become a crucial aspect that cannot be overlooked.

21 June 2023 - 6 min read

What is the investor perspective on Community-Led Growth?

Community-Led Growth

VC & Investors

Community-Led Growth is a growth strategy driven by one or more business communities. These communities, consisting of customers, partners, employees, or investors, are placed at the center of decision-making. And in recent years, their influence has been steadily increasing.

21 June 2023 - 6 min read

Having a brand community: Why is it so important?

Brand Community

The concept of community is no longer a new idea. Businesses have come to understand the significance of having a community for their business.

16 June 2023 - 5 min read

Community Funnel: 6 Steps to Build Your Own

Community Building

Guide

It's official: community is undeniably one of the most powerful tools, a must-have for both B2B and B2C businesses!

16 June 2023 - 6 min read

NFT and B2B Marketing: A Promising Future?

Community-Led Growth

It's official, doubts are fading: NFTs are in high demand. The volume of NFT transactions surged by 38% between December 2022 and January 2023, reaching a staggering $946 million. However, there is a catch: this boom is mainly observed in the B2C space.

15 June 2023 - 5 min read

Adapter un réseau professionnel physique aux nouveaux usages digitaux. Le cas de la CCI du Val d'Oise

Professional Networks

Testimonial

30% du chiffre d'affaires d’une PME provient de son réseau proche, en moyenne. Pour un indépendant, ce pourcentage peut atteindre jusqu'à 70 %, selon le site de la Chambre de commerce et d'industrie de Paris (CCI) Paris-Ile-de-France.

09 June 2023 - 6 min read

How to create a powerful webinar to attract and retain clients?

Activation

Retention

A staggering 72% of marketers agree that webinars are the ultimate powerhouse for generating high-quality leads (GoToWebinar 2017). But, there's more: when you nail the perfect combination of captivating content & engaging delivery, webinars can become your secret weapon for customer loyalty.

31 May 2023 - 6 min read

8 Avantages d'une communauté en ligne

Community Building

Il existe des communautés partout autour de nous, que ce soient notre famille, nos collègues, nos amis ou des personnes partageant les mêmes hobbies ou intérêts. Tout comme les communautés en personne, les communautés en ligne fonctionnent sur le même principe, mais elles opèrent virtuellement.

25 May 2023 - 6 min read

Communities: using influence to drive sales

Community-Led Growth

This year, here is THE mission to add to your list of priorities: expand your influence.

23 May 2023 - 6 min read

Nurturing a thriving community in 2023... A skill worth mastering!

Community-Led Growth

The die is cast, the cards have been dealt anew. In the post-COVID era, the time has come to move beyond cultivating a passive following. This year, the imperative is to unite and actively engage a vibrant community... for the long haul.

17 May 2023 - 5 min read

Online Community: Create Your Own in 7 Steps ⚡️

Community-Led Growth

Guide

Online communities have become a game-changer for businesses today. Get ready to unlock the secrets of success with 7 exhilarating tips to create and supercharge your very own community!

16 May 2023 - 7 min read

Community-Based Marketing: 5 Mistakes to Avoid

Community-Based Marketing

Creating, nurturing, and engaging a community. The goal of every company in 2023 (and beyond).

15 May 2023 - 5 min read

NFT et marketing B2B : un avenir prometteur ?

Community-Led Growth

C’est officiel, les doutes s’estompent : les NFT ont la côte. Le volume des transactions de NFT a augmenté de 38% entre décembre 2022 et janvier 2023, pour atteindre 946 millions de dollars. Seule ombre au tableau : cet essor concerne majoritairement l’univers du B2C.

09 May 2023 - 5 min read

What is a B2B community and how to engage it?

Community-Led Growth

How do you identify your communities of customers, prospects and partners? And how to engage them?

25 April 2023 - 6 min read

Incubators & accelerators: create your community!

Professional Networks

VC & Investors

400: this is the average number of incubators in France, which support startups and companies in their development. Between 2009 and 2018, their number increased by 243%.

29 March 2023 - 5 min read

Adapting a physical professional network to new digital practices: The case of the Val d'Oise Chamber of Commerce and Industry.

Testimonial

Professional Networks

30% of a SME's turnover comes from its close network, on average. For a self-employed business, this percentage can reach up to 70%, according to the website of the Paris Ile-de-France Chamber of Commerce and Industry (CCI).

14 March 2023 - 5 min read

Engaging your community with the Community Commitment Curve (Douglas Atkin, Airbnb)

Customer Engagement

Customer Community

2021 was Airbnb's best year ever, with $1.5 billion in revenue. Despite a global pandemic and fierce competition, this U.S. company has never been better off.

07 March 2023 - 5 min read

Community Funnel : 6 étapes pour construire le sien

Guide

Community Building

C’est officiel : la communauté est un des outils les plus puissants. À utiliser sans modération pour les entreprises B2B et B2C !

01 March 2023 - 7 min read

Benoit Chatelier