Arthur Quincé

All B2B companies have a common goal: to transform their prospects into customers. But this transformation cannot be achieved in a snap. And relying only on isolated actions, such as organizing webinars, won’t do the trick!

04 August 2022 - 4 min read

Engager sa communauté avec la Community Commitment Curve (Douglas Atkin, Airbnb)

2021 était la meilleure année de l’histoire d’Airbnb, avec un chiffre d’affaires de 1,5 milliard de dollars. Malgré une pandémie mondiale et une concurrence féroce, l’entreprise américaine ne s’est jamais aussi bien portée.

01 August 2022 - 6 min read

8 Benefits of an Online Community

There are communities everywhere around us, whether they constitute our family, colleagues, friends, or people with shared hobbies or interests. Just like in-person communities, online communities work on the same principle, but they operate virtually.

11 July 2022 - 5 min read

How to integrate your community to your marketing strategy

The definition of a marketing strategy is an essential step, whatever the company and its sector. But have you thought about integrating the presence of a community at the heart of this strategy?

21 June 2022 - 4 min read

5 actions to create a culture of care in your community

To create, animate and engage a community in the long term, one element is essential: the culture of "care". This concept consists in "taking care" of customers, employees, partners...

21 June 2022 - 4 min read

5 actions pour créer une culture du care dans sa communauté

Pour créer, animer et engager une communauté dans la durée, un élément est indispensable : la culture du “care”. Ce concept consiste à “prendre soin” : des clients, des collaborateurs, des partenaires…

21 June 2022 - 5 min read

3 Community-Led Growth Lessons by Hubspot with Christina Garnett

Today, the community is the engine of the company. Thanks to a community approach, companies can count on committed members (customers, partners, collaborators, investors, etc.) gathered in close-knit groups.

15 June 2022 - 5 min read

3 leçons de Community-Led Growth par Hubspot avec Christina Garnett

Aujourd’hui, la communauté est le moteur de l’entreprise. Grâce à une démarche communautaire, les entreprises peuvent compter sur des membres engagés (clients, partenaires, collaborateurs, investisseurs, etc.) réunis au sein de groupes soudés.

14 June 2022 - 5 min read

Comment intégrer votre communauté à votre stratégie marketing ?

La définition de la stratégie marketing est une étape indispensable, quels que soient l’entreprise et son secteur. Mais avez-vous pensé à intégrer la présence d’une communauté au cœur de cette stratégie ?

07 June 2022 - 5 min read

Community-Led growth: the strategy for the future

For a few years now, a new growth model has been taking hold in companies: Community-Led Growth.

02 June 2022 - 5 min read

Social networks vs. Community platform: How to activate your community?

In the marketing jargon, it is not uncommon to confuse "audience" and "community". However, despite their complementarity, these two concepts are quite different... And companies have every interest in distinguishing between them, in order to develop effectively.

01 June 2022 - 5 min read

Communities: definition, typologies and underestimated benefits

Recently, web 3.0 specialists declare that "communities will be at the heart of the new web". But the truth is... Communities have already been at the center of our lives (personal and professional) for a long time!

01 June 2022 - 4 min read

Creator economy: the two speed booming sector

Creating content on Internet is no longer just a passion. For many freelancers, Youtubers or more widely Influencers, content creation is becoming a new economy. We talk about the Creator Economy.

31 May 2022 - 4 min read

Creator Economy: definition, challenges and best practices

It's the subject that is stirring the news related to digital: the "Creator Economy" is taking place. This new concept is booming and giving birth to new vocations. Many Creators are turning their passion into a job, creating content, while engaging a community around them.

31 May 2022 - 5 min read

How to Build an Engaged Community for Your Brand?

For most brands, developing a successful, vibrant online community is a primary objective. With the advent of digital, interaction with customers in virtual spaces has become so common that community building is now an essential part of any brand’s marketing strategy

18 May 2022 - 4 min read

Communautés : définition, typologies et bénéfices sous-estimés

Depuis peu, les spécialistes du web 3.0 déclarent que “les communautés seront au cœur du nouveau web”. Mais en vérité… Les communautés sont déjà au centre de nos vies (personnelles et professionnelles) depuis bien longtemps !

18 May 2022 - 5 min read

Community Building: Our Magic Formula