How to Build an Engaged Community for Your Brand?

For most brands, developing a successful, vibrant online community is a primary objective. With the advent of digital, interaction with customers in virtual spaces has become so common that community building is now an essential part of any brand’s marketing strategy

18 May 2022 - 4 min read

Community Building: Our Magic Formula

Community-Led Growth

Imagine if you could leverage the power of your most loyal customers and followers in order to increase brand awareness in the digital world in an easy, cost-effective way.

03 May 2022 - 5 min read

Community Marketing: How to stand out?

Community-Led Growth

Amidst the myriad priorities of modern businesses, one stands out and deserves your utmost attention: developing a community marketing strategy. Community marketing, also known as community-based marketing, is a golden lever to set yourself apart from the competition.

30 April 2022 - 7 min read

Community Software is Essential for Building Your Audiences

Community-Led Growth

The term community software is not something that has been around for very long in the digital marketing world. Yet it is essential when it comes to community building!

22 April 2022 - 3 min read

Tribal marketing: definition, benefits and things to avoid

Brand Community

And you, which tribe do you belong to? This question may come as a surprise, but it concerns us all. We all have values, passions or rituals that we share with other individuals.

15 April 2022 - 5 min read

Community builder: the future of community management?

Community-Led Growth

Community building is not a passing trend. In France, it has been a sustainable and profitable strategy for several years.

13 April 2022 - 4 min read

Communities and web 3

Brand Community

World Wide Web is over 30 years old. And since its creation in 1989, different versions have followed one another. After web 1.0 (and the emergence of websites and e-commerce), then web 2.0 (with the rise of social media and m-commerce), it's time for web 3.0 to make its entrance.

13 April 2022 - 4 min read

Boosting growth through community

Community-Led Growth

Visibility, credibility, awareness... What if the benefits of a community strategy went beyond that? What if, thanks to the creation, animation and commitment of a close-knit community, companies could achieve other valuable goals?

12 April 2022 - 6 min read

Building a community: when to start?

Community-Led Growth

Guide

More and more companies are taking an interest in community building. And the good news is that they're right: building your corporate community is a goldmine of opportunity.

12 April 2022 - 5 min read

Community Management vs. Social Media Management: The Dominance of Community Building

Social Media

Brand Community

The digital age has opened the door to an online world rich in opportunities for social interaction, brand awareness development and community building.

11 April 2022 - 4 min read

The 10 rules of Community Management

Community-Led Growth

Community Management is neither improvisation nor magic. Managing and animating a BtoB or BtoC community can be learned... Thanks to different good practices.

09 March 2022 - 5 min read

Creating a community: the obstacles and blocks to overcome

Community-Led Growth

Becoming "Community Centric", even before adopting a "Product Centric" posture: this is the challenge for modern companies, in BtoB as well as in BtoC.

09 March 2022 - 5 min read

Community Building: the new trend

Community-Led Growth

Today, Community Management is an integral part of our vocabulary. But have you ever heard of its successor... Community Building? What is this new concept in full expansion, which gives birth to new professions of the future?

03 March 2022 - 4 min read