Benoit Chatelier

How to Scale Your Customer Success: Strategies for Sustainable Growth

Customer Success

For every SaaS product, scaling customer success is not just a goal but a necessity for sustainable growth. As companies expand their customer base, ensuring that each customer receives the attention and support they need becomes increasingly challenging. Scaling customer success involves implementing strategies and leveraging tools to maintain high-quality

10 January 2024 - 6 min read

The Importance Of Building A Customer Onboarding Journey

Customer education

Can you imagine customers eagerly buying your new product or service, something you're proud of, only to feel lost when trying to get started? Yes, that might be happening right under your nose! You may have been unknowingly sending tons of customers away due to unsuccessful customer onboarding.

03 January 2024 - 6 min read

Time To Activate: Definition and Principles

KPI

Customer education

Ever wondered what makes some businesses stand out, not just for one sale but for a stream of happy customers? Well, that is the magic of customer activation. It's more than just getting people to buy; it's about making them fans.

19 December 2023 - 5 min read

Customer Community: The Ally of Customer Success Teams?

Customer Success

Customer Community

Today, it is the most effective strategy to boost growth, enhance customer experience, and streamline the work of Customer Success teams.

20 November 2023 - 7 min read

How to integrate customer education into every stage of the customer journey?

Customer education

Education, trust, and sales go hand in hand. In 2023, the realization is clear: establishing a lasting relationship with a customer is impossible without effective education and support throughout their journey.

17 November 2023 - 8 min read

Comment intégrer l’éducation client à chaque étape du parcours client ?

Customer education

Éducation, confiance et ventes vont de pair. En 2023, le constat est là : impossible de nouer une relation durable avec un client, s’il n’est pas efficacement éduqué et accompagné.

17 November 2023 - 10 min read

Customer Community : l’allié des équipes Customer Success ?

Customer Success

Customer Community

C’est aujourd’hui la stratégie la plus efficace, pour booster sa croissance, améliorer l’expérience client et faciliter le travail des équipes Customer Success.

17 November 2023 - 8 min read

Communautés de clients : la clé de la rétention ?

Customer Community

Retention

62 % des clients pensent que les entreprises les considèrent comme un simple numéro (source : Gladly). Et si plus de 6 clients sur 10 pensent ainsi, c’est qu’il est temps de passer à l’action.

04 October 2023 - 6 min read

Customer communities: the key to retention?

Customer Community

Retention

62% of customers believe that companies consider them as just a number (source: Gladly). And if more than 6 out of 10 customers think that way, it's time to take action.

03 October 2023 - 5 min read

Communauté de Clients et Académie de Clients : quelles différences ?

SaaS Academy

Customer Community

Aujourd’hui plus que jamais, la rétention client s'impose comme la priorité n°1 (vs. l'acquisition de nouveaux clients). Et pour en prendre soin tout au long du parcours client, les entreprises multiplient les initiatives : Customer Community, Académie Clients… Ces termes vous sont-ils familiers ?

27 September 2023 - 6 min read

Vers une approche digital-led du Customer Success Management ?

Customer Success

Pour 88 % des clients, l’expérience client est aussi importante que les produits ou services (Salesforce, 2022).

20 September 2023 - 6 min read

Towards a digital-led approach to Customer Success Management?

Customer Success

For 88% of customers, the customer experience is as important as the products or services (Salesforce, 2022).

18 September 2023 - 5 min read

Customer Community & Academy: what are the differences?

SaaS Academy

Customer Community

Today more than ever, customer retention is becoming the number one priority (as opposed to acquiring new customers). And to take care of them throughout the customer journey, companies are multiplying initiatives: Customer Community, Customer Academy... Are these terms familiar to you?

18 September 2023 - 6 min read

VC, Investment Funds: Create Your Founder Community!

Professional Networks

VC & Investors

Among the many aspects of Community Building are the communities of founders created by VCs.

06 September 2023 - 7 min read

Customer Community: The tool to accelerate your sales cycle.

Customer Community

Activation

Long. Very long. That's how we can describe the sales cycle for the majority of B2B companies.

31 August 2023 - 7 min read

Comment lancer son Académie de Clients ?

SaaS Academy

Guide

Dans l’univers du B2B, les Académie de Clients se développent de plus en plus. Pennylane, Smappen, Plezi, Datananas… Ces solutions SaaS font partie des précurseurs en matière d’Académie. Et si vous souhaitez les rejoindre en créant la vôtre, vous êtes au bon endroit.

15 August 2023 - 7 min read

How to launch your Customer Academy?

SaaS Academy

Guide

In the B2B world, Client Academies are becoming more and more common. Pennylane, Smappen, Plezi, Datananas... These SaaS solutions are among the pioneers in the field of Academies. And if you want to join them by creating your own, you've come to the right place

03 August 2023 - 6 min read

Creating, nurturing, and engaging a community: 4 tips from Killian Talin

Community Engagement

"50 million. That's the staggering number of individuals across the globe who embrace the title of 'creators'."

06 July 2023 - 5 min read