Best Email Marketing Platforms in 2025: A Customer Success and Learning Perspective

Looking for the best email marketing platform to support customer onboarding & education? This 2025 guide compares top tools on how well they support customer success, product training, and automated learning workflows. Discover which platform helps turn new users into power users, faster.

Email marketing is far from dead. In fact, it's thriving. Recent studies show that email marketing delivers an average ROI of $42 for every $1 spent, and nearly 80% of marketers report seeing an increase in email engagement over the past 12 months. But in today's SaaS-driven economy, email isn't just a tool for acquisition.

It's becoming a strategic pillar for customer success, onboarding, product learning, and customer training. As users expect faster activation and more value from the products they adopt, email workflows now play a central role in helping users get started, learn, and grow within a platform.

Choosing the right email marketing platform is no longer just about sending beautiful newsletters. It's about selecting a tool that can drive product adoption, boost customer education, and ultimately, strengthen customer retention.

Here are the best email marketing platforms to consider in 2025.

Top Email Marketing Platforms for Product training and Customer Education

ActiveCampaign

ActiveCampaign stands out with its powerful automation workflows, making it an excellent choice for creating sophisticated onboarding sequences. Its strong CRM integration ensures a seamless handoff between marketing, sales, and customer success teams. However, beginners may find the platform complex at first, and pricing can climb quickly as your contact list grows. Plans start at $29/month.

• Pros: Powerful automation workflows; strong CRM integration.
• Cons: Complex for beginners; pricing increases with usage.
• Pricing: Starts at $29/month.

Benchmark Email

Benchmark Email is known for its easy-to-use interface and intuitive automation builder, making it a great option for businesses looking to quickly set up customer education flows. It also offers reliable support, but the platform is somewhat limited in terms of templates and advanced features. A free plan is available, with paid plans starting at $15/month.

• Pros: Easy-to-use interface; intuitive automation builder.
• Cons: Limited templates; fewer advanced features.
• Pricing: Free plan available; paid plans start at $15/month.

Brevo (formerly Sendinblue)

Brevo is a solid option for companies looking for affordable pricing and transactional email capabilities, which are crucial for timely customer onboarding communications. While it offers good features for product learning emails, lower-tier plans come with automation limits, and the user experience could be smoother. Paid plans start at $25/month, with a free option available.

• Pros: Affordable pricing; transactional email capabilities.
• Cons: Automation limits on lower plans; UX could improve.
• Pricing: Starts at $25/month.

Campaign Monitor

Campaign Monitor excels with its beautifully designed templates, perfect for creating branded onboarding campaigns that leave a strong impression. However, compared to platforms like ActiveCampaign or HubSpot, its automation capabilities are more limited, which can impact more complex customer training workflows. Pricing starts at $9/month.

• Pros: Beautiful templates; good for branded onboarding.
• Cons: Limited automation capabilities.
• Pricing: Starts at $9/month.

Constant Contact

Constant Contact delivers strong email deliverability rates and useful event management features, making it a versatile choice for customer education initiatives. However, its segmentation capabilities are somewhat basic, limiting your ability to create highly personalized learning journeys. Pricing begins at $12/month.

• Pros: Strong deliverability; event management features.
• Cons: Basic segmentation capabilities.
• Pricing: Starts at $12/month.

ConvertKit

ConvertKit shines when it comes to educational content and customer learning series, with an intuitive visual automation builder that simplifies the process. It is better suited for content creators or businesses focused on knowledge transfer, though it offers fewer templates compared to other platforms. The free plan covers up to 1,000 subscribers, and paid plans start at $15/month.

• Pros: Great for educational content; visual automation builder.
• Cons: Fewer templates; niche for content creators.
• Pricing: Free for up to 1,000 subscribers; paid plans start at $15/month.

Drip

Drip is a favorite among ecommerce brands thanks to its advanced automation capabilities, which are also highly applicable to nurturing product training paths. While its feature set is robust, smaller businesses might find it slightly expensive, with pricing starting at $39/month.

• Pros: Advanced automation; strong ecommerce integrations.
• Cons: Expensive for smaller businesses.
• Pricing: Starts at $39/month.

GetResponse

GetResponse offers an all-in-one marketing suite, including webinars, which makes it particularly helpful for product training campaigns. Although feature-rich, the platform's interface can feel dated and overwhelming, especially for newcomers. Pricing starts at $19/month.

• Pros: All-in-one suite; includes webinars.
• Cons: Dated interface; overwhelming features.
• Pricing: Starts at $19/month.

HubSpot

HubSpot remains a heavyweight thanks to its comprehensive CRM, email marketing, and onboarding workflow capabilities. Its robust reporting helps monitor customer activation and learning outcomes, though some of the best features are only available at higher pricing tiers. The CRM and basic email marketing are free, with Marketing Hub plans starting at $20/month.

• Pros: Comprehensive CRM and onboarding workflows.
• Cons: Expensive at higher tiers.
• Pricing: Free CRM; Marketing Hub starts at $20/month.

Klaviyo

Klaviyo is known for its deep segmentation capabilities, allowing businesses to tailor their customer lifecycle education efforts precisely. It is particularly effective for ecommerce brands but pricing scales steeply with the size of your contact list, and customer support can sometimes be slow. Free up to 250 contacts; paid plans start at $20/month.

• Pros: Deep segmentation; good for customer lifecycle.
• Cons: Pricing scales steeply; slow support.
• Pricing: Free up to 250 contacts; paid plans start at $20/month.

Mailchimp

Mailchimp is widely recognized for its beginner-friendly templates and ease of use, making it a popular choice for initial onboarding flows. However, its automation features are limited on lower-tier plans, potentially restricting more advanced customer education initiatives. Free up to 500 contacts, with paid plans starting at $13/month.

• Pros: Beginner-friendly; good templates.
• Cons: Limited automation on lower plans.
• Pricing: Free up to 500 contacts; paid plans start at $13/month.

MailerLite

MailerLite offers an intuitive interface and a good automation builder, making it a solid choice for straightforward onboarding and learning journeys. While it is affordable, it lacks some of the native integrations found in more expensive platforms. Free for up to 1,000 subscribers, with paid plans starting at $10/month.

• Pros: Intuitive interface; good automation.
• Cons: Limited native integrations.
• Pricing: Free for up to 1,000 subscribers; paid plans start at $10/month.

Moosend

Moosend is an affordable email marketing solution offering strong automation capabilities that are perfect for building onboarding and product learning paths. Its template library is less extensive, but for businesses focused on functionality over design, it remains a compelling option. Plans start at $9/month.

• Pros: Affordable; strong automation capabilities.
• Cons: Limited template library.
• Pricing: Starts at $9/month.

Omnisend

Omnisend combines email and SMS campaigns into one platform, providing a multichannel approach to customer onboarding drip campaigns. While it is particularly strong for ecommerce, SaaS companies can also leverage its automation capabilities for product education. A free plan is available, with paid plans starting at $16/month.

• Pros: Email and SMS integration; multichannel campaigns.
• Cons: Ecommerce-centric.
• Pricing: Free plan available; paid plans start at $16/month.

How to Choose the Right Email Marketing Platform for Customer Training and Learning

When selecting your email marketing platform, think beyond the newsletter. Focus on the ability to create dynamic onboarding workflows that trigger based on customer milestones, ensuring users are guided through their first critical actions inside your product.

Look for tools that support customer education and product training, such as the ability to host webinars, deliver tutorials, and create interactive content. Platforms that enable segmentation based on product usage or learning milestones will help you personalize the experience and maximize engagement.

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Integration is key. Choose a platform that works seamlessly with your CRM, product analytics tools, and Customer Success platforms. The more connected your ecosystem, the better your ability to automate intelligent customer journeys.

Finally, don't forget analytics. The right platform will allow you to measure not just email opens and clicks, but the impact of your campaigns on activation rates, product learning, and long-term adoption.

Conclusion

Email marketing has evolved into a critical lever for Customer Success, Customer Education, and Product Learning. Whether you're onboarding new users, training customers on advanced features, or re-engaging dormant accounts, choosing the right platform is essential.

Select a tool that empowers you to build smart, automated, and educational journeys — and watch your product adoption and customer satisfaction soar.