Accompagner le déploiement et l’adoption d’un CRM

Product Adoption

Un CRM est censé être l’outil central de toute équipe commerciale. Pourtant, 79 % des leads générés par le marketing ne sont jamais convertis en ventes (Salesforce), et une mauvaise adoption du CRM est l’une des causes principales. Malgré les investissements massifs dans ces solutions, 40 % des entreprises constatent

05 March 2025 - 4 min read

Comment améliorer les relations tendues entre vos commerciaux et leur CRM ?

Product Adoption

Vous avez mis en place un CRM structuré avec des processus clairs, un pipeline défini et des règles précises pour assurer un suivi optimal des opportunités commerciales. Pourtant, une grande partie de vos commerciaux ne respectent pas ces process. Résultat : des données incomplètes, des opportunités mal qualifiées et une visibilité

05 March 2025 - 4 min read

The Adoption Process of a new product: A roadmap for SaaS success

Product Adoption

The adoption process of a new product is a critical phase for SaaS companies. This guide explores the stages of product adoption, common challenges, and actionable strategies to optimize the user journey.

10 January 2025 - 17 min read

User Adoption Best Practices to drive engagement and retention

Product Adoption

User adoption is critical for SaaS success, ensuring customers engage with your product and experience its value. Discover best practices to streamline the adoption process, improve retention, and create a loyal user base.

09 January 2025 - 8 min read

How to improve Product Adoption and drive SaaS growth

Product Adoption

Improving product adoption is essential for SaaS companies looking to enhance user engagement, reduce churn, and maximize growth. Discover actionable strategies to optimize adoption rates and ensure users experience your product’s value from day one.

09 January 2025 - 9 min read

Understanding the Technology Adoption Lifecycle and how it impacts your SaaS growth

Product Adoption

The technology adoption lifecycle is a vital framework for understanding how users embrace new technologies. Learn how to navigate the different stages, improve adoption rates, and align your SaaS strategies with user behavior for maximum growth.

09 January 2025 - 10 min read

Mastering the Customer Onboarding Process to boost product adoption

Customer Onboarding

Product Adoption

A seamless customer onboarding process sets the stage for long-term success by ensuring users quickly understand your product’s value. Learn how to design an onboarding experience that drives engagement, reduces churn, and increases product adoption.

09 January 2025 - 10 min read

How to develop effective product adoption strategies

Product Adoption

Excerpt Product adoption strategies are critical for ensuring that users engage with your product and experience its value. Discover proven methods to drive adoption, improve retention, and align your product with user needs.

09 January 2025 - 8 min read

How to optimize product activities for better user engagement and growth

Product Adoption

Product activities encompass all the actions users take within your product. Learn how to track, analyze, and optimize these activities to enhance user engagement, improve feature adoption, and drive SaaS growth.

20 December 2024 - 10 min read

How to master Product Tracking for better business decisions

Product Adoption

Product tracking is essential for understanding user behavior, improving product performance, and driving business growth. Learn how to implement effective product tracking strategies and use data to make informed decisions.

20 December 2024 - 11 min read

How to create a Release plan that boosts Feature adoption and User engagement

Product Adoption

A well-crafted release plan is essential for SaaS success, ensuring smooth launches, driving feature adoption, and boosting user engagement. Learn how to design a release plan that aligns teams, excites users, and delivers measurable results.

20 December 2024 - 11 min read

Product marketing strategies to drive feature adoption and customer retention

Product Adoption

Discover the top product marketing strategies that drive customer engagement, boost feature adoption, and increase ROI for SaaS companies. Learn how to align marketing and customer success to achieve product growth.

19 December 2024 - 8 min read

In-App Learning : L’avenir de la Formation aux logiciels et de la Gestion du changement

Product Adoption

70 % des projets de transformation échouent par manque de gestion du changement. L’in-app learning dépasse les guides classiques en offrant une formation personnalisée et continue, directement intégrée dans les logiciels. Une solution clé pour maximiser l’adoption, l’engagement et le ROI.

18 December 2024 - 5 min read

In-App Learning: Revolutionizing Software Adoption and Change Management

Product Adoption

70% of transformation projects fail due to poor change management, often because users don't fully understand new tools or their value. This is where in-app learning becomes a game-changer...

18 December 2024 - 4 min read

Understanding the Technology Adoption Lifecycle: strategies for success

Product Adoption

Customer Retention

Customer Success

Discover the five stages of the technology adoption lifecycle and actionable strategies to accelerate product adoption, overcome challenges, and engage users at every step.

17 December 2024 - 9 min read

Why Product Adoption Should Be the Core Focus of Your Customer Education Program

Product Adoption

Customer education

Product adoption should be the core focus of your customer education program. Learn how a strong educational foundation can boost retention, satisfaction, and advocacy. Discover actionable insights from expert Debbie, and explore how MeltingSpot’s tools help drive product adoption.

07 December 2024 - 6 min read

Adoption efficace: la clé du Customer Success à long terme

Product Adoption

Customer Success

Dans cet article, nous examinerons ce qu'implique une adoption efficace, pourquoi elle est cruciale en Customer Success, et quelles stratégies les équipes CS peuvent mettre en œuvre pour permettre à leurs clients de maximiser le potentiel de votre produit.

27 November 2024 - 8 min read

Achieving Effective Adoption: The Key to Long-Term Customer Success

Product Adoption

In this article, we’ll explore what effective adoption entails, why it's essential for customer success, and the strategies customer success teams can employ to ensure their customers realize the full potential of the product.

02 November 2024 - 7 min read