Community-Led Growth is a growth strategy driven by one or more business communities. These communities, consisting of customers, partners, employees, or investors, are placed at the center of decision-making. And in recent years, their influence has been steadily increasing.

21 June 2023 - 6 min read

Having a brand community: Why is it so important?

Brand Community

The concept of community is no longer a new idea. Businesses have come to understand the significance of having a community for their business.

16 June 2023 - 5 min read

Community Funnel: 6 Steps to Build Your Own

Community Building

Guide

It's official: community is undeniably one of the most powerful tools, a must-have for both B2B and B2C businesses!

16 June 2023 - 7 min read

NFT and B2B Marketing: A Promising Future?

Community-Led Growth

It's official, doubts are fading: NFTs are in high demand. The volume of NFT transactions surged by 38% between December 2022 and January 2023, reaching a staggering $946 million. However, there is a catch: this boom is mainly observed in the B2C space.

15 June 2023 - 5 min read

Exploring Circle.so Alternatives: Find your Ideal Community Platform

Customer Community Platform

If you're in search of alternatives to Circle.so for creating online communities, you're in the right place. Let's delve into the alternatives to Circle.so.

15 June 2023 - 4 min read

Exploring Hivebrite 16 Alternatives: Discover your Ideal Community Platform

Community Platform

Guide

In this article, we will introduce you to a range of top Hivebrite alternative community platforms, each with its unique strengths.

06 June 2023 - 4 min read

How to create a powerful webinar to attract and retain clients?

Activation

Retention

A staggering 72% of marketers agree that webinars are the ultimate powerhouse for generating high-quality leads (GoToWebinar 2017). But, there's more: when you nail the perfect combination of captivating content & engaging delivery, webinars can become your secret weapon for customer loyalty.

31 May 2023 - 6 min read

Communities: using influence to drive sales

Community-Led Growth

This year, here is THE mission to add to your list of priorities: expand your influence.

23 May 2023 - 6 min read

Nurturing a thriving community in 2023... A skill worth mastering!

Community-Led Growth

The die is cast, the cards have been dealt anew. In the post-COVID era, the time has come to move beyond cultivating a passive following. This year, the imperative is to unite and actively engage a vibrant community... for the long haul.

17 May 2023 - 5 min read

Online Community: Create Your Own in 7 Steps ⚡️

Community-Led Growth

Guide

Online communities have become a game-changer for businesses today. Get ready to unlock the secrets of success with 7 exhilarating tips to create and supercharge your very own community!

16 May 2023 - 7 min read

Community-Based Marketing: 5 Mistakes to Avoid

Community-Based Marketing

Creating, nurturing, and engaging a community. The goal of every company in 2023 (and beyond).

15 May 2023 - 5 min read

Creating a successful community like CFO Connect (Spendesk): 5 tips from Faustine

Community-Led Growth

Creating and animating a community of several thousand members is a real challenge for many B2B companies. But is the challenge really so (over) ambitious? Or is it realistic and accessible, in a sustainable way?

25 April 2023 - 5 min read

What is a B2B community and how to engage it?

Community-Led Growth

How do you identify your communities of customers, prospects and partners? And how to engage them?

25 April 2023 - 6 min read

Incubators & accelerators: create your community!

Professional Networks

VC & Investors

400: this is the average number of incubators in France, which support startups and companies in their development. Between 2009 and 2018, their number increased by 243%.

29 March 2023 - 5 min read

Adapting a physical professional network to new digital practices: The case of the Val d'Oise Chamber of Commerce and Industry.

Testimonial

Professional Networks

30% of a SME's turnover comes from its close network, on average. For a self-employed business, this percentage can reach up to 70%, according to the website of the Paris Ile-de-France Chamber of Commerce and Industry (CCI).

14 March 2023 - 5 min read

Engaging your community with the Community Commitment Curve (Douglas Atkin, Airbnb)

Customer Engagement

Customer Community

2021 was Airbnb's best year ever, with $1.5 billion in revenue. Despite a global pandemic and fierce competition, this U.S. company has never been better off.

07 March 2023 - 5 min read

Community-Led Growth: definition, tips and steps to get started

Community-Led Growth

The idea of Community-Led Growth is getting more popular. For BtoB or BtoC companies, it is THE strategy of the future to rely on.

01 March 2023 - 5 min read

Community-Led Growth and responsible marketing: two complementary strategies

Community-Led Growth

In 2022, 89% of French consumers expect a brand to contribute to the common good (Brand'Gagement Barometer).

27 February 2023 - 4 min read

Become a Digital Customer Success Champion with MeltingSpot Academy!

Step into MeltingSpot Academy, your ultimate training hub for mastering Digital Customer Success. Level up your skills and become an expert in customer onboarding and education. Join a community of passionate CS leaders who are mastering the latest tools and strategies, including MeltingSpot and other top solutions. Get access to exclusive courses, masterclasses, inspiring talks, eBooks, and more to boost your expertise and lead the way!

Join Academy