Arthur Quincé

L'importance d'un parcours d’onboarding client réussi

Customer education

Imaginez des clients enthousiastes achetant votre nouveau produit ou service, quelque chose dont vous êtes fier, pour finalement se sentir perdus lorsqu'ils essaient de s'y mettre. Oui, cela pourrait bien se produire sous votre nez ! Vous pourriez être en train de perdre de nombreux clients sans

08 October 2023 - 7 min read

How EnergyCAP Transforms Customer Engagement with MeltingSpot

Testimonial

Customer Community

Learn how EnergyCap transformed operations and achieved goals with MeltingSpot, enhancing client engagement and building dynamic communities.

21 September 2023 - 3 min read

Customer Community : l’outil pour accélérer son cycle de vente

Customer Community

Activation

Long. Très long. Voilà comment qualifier le cycle de vente de la majorité des entreprises B2B.

04 August 2023 - 7 min read

Exploring Circle.so Alternatives: Find your Ideal Community Platform

Customer Community Platform

If you're in search of alternatives to Circle.so for creating online communities, you're in the right place. Let's delve into the alternatives to Circle.so.

15 June 2023 - 4 min read

Creating a successful community like CFO Connect (Spendesk): 5 tips from Faustine

Community-Led Growth

Creating and animating a community of several thousand members is a real challenge for many B2B companies. But is the challenge really so (over) ambitious? Or is it realistic and accessible, in a sustainable way?

25 April 2023 - 5 min read

Communautés : l’influence au service des ventes

Brand Community

Cette année, voici LA mission à ajouter sur votre liste des priorités : étendre votre influence.

14 February 2023 - 6 min read

Customer community: how to create your own?

Customer Community

Do you know what all your customers have in common? You do. Your company gathers them around a common characteristic: consuming your products or services.

19 October 2022 - 5 min read

Communauté de clients : comment créer la vôtre ?

Customer Community

Connaissez vous le point commun de tous vos clients ? Vous. Votre entreprise les rassemble autour d’une caractéristique commune : consommer vos produits ou services.

10 October 2022 - 5 min read

SQL, PQL, CQL : quelle différence ?

Community-Led Growth

En 2022, la communauté est la pierre angulaire des entreprises à succès. On parle de Community-Led Growth : lorsqu’une communauté est créée et animée par l’entreprise, elle guide sa croissance.

09 September 2022 - 5 min read

VC, fonds d’investissement : créez votre communauté de fondateurs !

Professional Networks

VC & Investors

Parmi les multiples facettes du Community Building, on retrouve aussi les communautés d’entreprises créées par des VC. Aujourd’hui, les fonds d’investissement comme...

23 August 2022 - 7 min read

Investment funds: create a community for your portfolio companies

Professional Networks

VC & Investors

Today, all companies are aware of the power of communities. And more importantly, all companies are able to create their own.

04 August 2022 - 6 min read

Engaging a community of prospects: benefits, action plan and ROI

Brand Community

All B2B companies have a common goal: to transform their prospects into customers. But this transformation cannot be achieved in a snap. And relying only on isolated actions, such as organizing webinars, won’t do the trick!

04 August 2022 - 4 min read

Engager sa communauté avec la Community Commitment Curve (Douglas Atkin, Airbnb)

Customer Community

2021 était la meilleure année de l’histoire d’Airbnb, avec un chiffre d’affaires de 1,5 milliard de dollars. Malgré une pandémie mondiale et une concurrence féroce, l’entreprise américaine ne s’est jamais aussi bien portée.

01 August 2022 - 6 min read

8 Benefits of an Online Community

Customer Community

There are communities everywhere around us, whether they constitute our family, colleagues, friends, or people with shared hobbies or interests. Just like in-person communities, online communities work on the same principle, but they operate virtually.

11 July 2022 - 5 min read

How to integrate your community to your marketing strategy

Brand Community

The definition of a marketing strategy is an essential step, whatever the company and its sector. But have you thought about integrating the presence of a community at the heart of this strategy?

21 June 2022 - 4 min read

5 actions to create a culture of care in your community

Customer Community

To create, animate and engage a community in the long term, one element is essential: the culture of "care". This concept consists in "taking care" of customers, employees, partners...

21 June 2022 - 4 min read

5 actions pour créer une culture du care dans sa communauté

Customer Community

Pour créer, animer et engager une communauté dans la durée, un élément est indispensable : la culture du “care”. Ce concept consiste à “prendre soin” : des clients, des collaborateurs, des partenaires…

21 June 2022 - 5 min read

3 Community-Led Growth Lessons by Hubspot with Christina Garnett

Community-Led Growth

Today, the community is the engine of the company. Thanks to a community approach, companies can count on committed members (customers, partners, collaborators, investors, etc.) gathered in close-knit groups.

15 June 2022 - 5 min read