From Marketing to Customer Success: The Evolution of Nisha Baxi’s Role at Gong

Customer Success

In this article, we’ll take you through Nisha’s remarkable path from her early days at Gong to her current role as the head of community and customer success.

10 September 2024 - 9 min read

The Different Digital CS Strategies: Low-Touch, Mid-Touch, and High-Touch

Customer Success

In this article, we discuss the three main customer success strategies - low-touch, mid-touch, and high-touch - and show you how each one can make a big difference.

08 September 2024 - 9 min read

The Importance of Personalization in Digital Customer Success

Customer Success

In this article, we share some practical tips and insights from Nisha Baxi, Head of Community & Digital Customer Success at Gong. Once you go through this article you will be ready to launch your own personalization strategies for customer success!

04 September 2024 - 9 min read

The Power of Community in Customer Success: Benefits and Implementation Strategies

Customer Community

Customer Success

In this article, you'll learn from Jonny’s experiences and get some great tips on creating a vibrant customer community.

23 August 2024 - 12 min read

The Secret to Effective Digital Customer Success: Curating Essential Content

Customer Success

Ever felt lost in the clutter of too much information? That's often the hurdle your customers face when they use your SaaS platform. What if you could strip away the excess and highlight what truly matters?

21 August 2024 - 10 min read

Key Performance Indicators for Customer Success: Moving Beyond Traditional Metrics

KPI

Customer Success

This article will show you his valuable tips on how to align your measurements with real business goals.

19 August 2024 - 9 min read

High Touch vs. Low Touch: Choosing the Right Customer Success Strategy

Customer Success

This article delves into the high touch vs. low touch customer success strategies, highlighting their key differences, benefits, and how to decide which approach is right for your business.

16 August 2024 - 5 min read

High Touch Customer Success : Élevez Votre Stratégie d'Engagement Client

Customer Success

Cet article explore le concept du high touch customer success, ses avantages et comment intégrer une plateforme comme MeltingSpot peut élever votre stratégie high touch à de nouveaux sommets.

14 August 2024 - 6 min read

Integrating Product and Marketing Teams in Customer Success

Customer Success

In this article, we’ll explore his valuable insights on why everyone needs to work together to make customers smile.

14 August 2024 - 9 min read

High Touch Customer Success: Elevate Your Client Engagement Strategy

Customer Success

This article explores the concept of high touch customer success, its benefits, and how integrating a platform like MeltingSpot can elevate your high touch strategy to new heights.

12 August 2024 - 5 min read

High Touch vs. Low Touch : Choisir la Bonne Stratégie de Succès Client

Customer Success

Cet article explore les stratégies de succès client high touch vs. low touch, en soulignant leurs principales différences, avantages, et comment décider quelle approche convient le mieux à votre entreprise.

10 August 2024 - 7 min read

Low Touch : Définition et Principes

Customer Success

Dans cet article, nous allons plonger dans la définition et les principes du low touch, et comment MeltingSpot peut vous aider à mettre en œuvre ces stratégies pour améliorer votre succès client.

09 August 2024 - 8 min read

Low Touch: Meaning and Principles

Customer Success

In this article, we will dive into the meaning and principles of low touch, and how MeltingSpot can help you implement these strategies to enhance your customer success.

07 August 2024 - 6 min read

Tout comprendre au Low Touch Customer Success pour optimiser l'Engagement Client

Customer Success

Dans cet article, on va vous montrer comment optimiser votre succès client avec le low touch, en vous appuyant sur des outils automatisés et des ressources éducatives continues.

06 August 2024 - 6 min read

The Impact of Group Training Sessions on Customer Success

Customer Success

In this article, we discuss Jonny's insights and explore the benefits and challenges of group training, helping you understand why they are becoming an essential tool for customer success.

31 July 2024 - 9 min read

Adapting Your Customer Success Strategy for Different Market Segments

Customer Success

Using the same strategies for everyone can lead to missed opportunities and unsatisfied customers. The difficulty that arises for many companies is how to segment their audience effectively. Don't worry; this article is all you need to know about some major segmentation strategies.

26 July 2024 - 8 min read

Automating Customer Success: Pitfalls and Solutions

Customer Success

In this article, we discuss the pitfalls and solutions Jonny discussed and uncover strategies to help you enhance your customer success approach without losing that human touch.

23 July 2024 - 6 min read

La réorganisation de la fonction CS chez Aircall - avec Philippe Lima, Head of CS South Europe

Customer Success

Philippe a partagé avec nous son expérience et les défis rencontrés lors de la réorganisation des équipes Customer Success chez Aircall. Voici un aperçu détaillé de ce Talk.

15 July 2024 - 8 min read