Communities: using influence to drive sales
This year, here is THE mission to add to your list of priorities: expand your influence.
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6 min read
Nurturing a thriving community in 2023... A skill worth mastering!
The die is cast, the cards have been dealt anew. In the post-COVID era, the time has come to move beyond cultivating a passive following. This year, the imperative is to unite and actively engage a vibrant community... for the long haul.
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5 min read
Online Community: Create Your Own in 7 Steps ⚡️
Online communities have become a game-changer for businesses today. Get ready to unlock the secrets of success with 7 exhilarating tips to create and supercharge your very own community!
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7 min read
Community-Based Marketing: 5 Mistakes to Avoid
Creating, nurturing, and engaging a community. The goal of every company in 2023 (and beyond).
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5 min read
Creating a successful community like CFO Connect (Spendesk): 5 tips from Faustine
Creating and animating a community of several thousand members is a real challenge for many B2B companies. But is the challenge really so (over) ambitious? Or is it realistic and accessible, in a sustainable way?
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5 min read
What is a B2B community and how to engage it?
How do you identify your communities of customers, prospects and partners? And how to engage them?
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6 min read
Incubators & accelerators: create your community!
400: this is the average number of incubators in France, which support startups and companies in their development. Between 2009 and 2018, their number increased by 243%.
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5 min read
Adapting a physical professional network to new digital practices: The case of the Val d'Oise Chamber of Commerce and Industry.
30% of a SME's turnover comes from its close network, on average. For a self-employed business, this percentage can reach up to 70%, according to the website of the Paris Ile-de-France Chamber of Commerce and Industry (CCI).
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5 min read
Engaging your community with the Community Commitment Curve (Douglas Atkin, Airbnb)
2021 was Airbnb's best year ever, with $1.5 billion in revenue. Despite a global pandemic and fierce competition, this U.S. company has never been better off.
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5 min read
Community-Led Growth: definition, tips and steps to get started
The idea of Community-Led Growth is getting more popular. For BtoB or BtoC companies, it is THE strategy of the future to rely on.
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5 min read
Community-Led Growth and responsible marketing: two complementary strategies
In 2022, 89% of French consumers expect a brand to contribute to the common good (Brand'Gagement Barometer).
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4 min read
How can you make your webinars more attractive and effective?
In recent months, webinars are all the rage. We're all getting invited every week to participate in dozens of online conferences.
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4 min read
SQL, PQL, CQL: what is the difference?
In 2022, community is the cornerstone of successful businesses. Community-Led Growth is when a community is built and led by the company, in order to drive its growth.
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5 min read
5 tips to successfully switch from an offline community to an online community
Going from 8.5 million in 2000 to more than 53 million in 2021: the number of Internet users in France is constantly growing. And as the number of Internet users in France grows, so do the opportunities.
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7 min read
Customer community: how to create your own?
Do you know what all your customers have in common? You do. Your company gathers them around a common characteristic: consuming your products or services.
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5 min read
Investment funds: create a community for your portfolio companies
Today, all companies are aware of the power of communities. And more importantly, all companies are able to create their own.
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6 min read
Engaging a community of prospects: benefits, action plan and ROI
All B2B companies have a common goal: to transform their prospects into customers. But this transformation cannot be achieved in a snap. And relying only on isolated actions, such as organizing webinars, won’t do the trick!
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4 min read
8 Benefits of an Online Community
There are communities everywhere around us, whether they constitute our family, colleagues, friends, or people with shared hobbies or interests. Just like in-person communities, online communities work on the same principle, but they operate virtually.
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5 min read
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