La réorganisation de la fonction CS chez Aircall - avec Philippe Lima, Head of CS South Europe

Customer Success

Philippe a partagé avec nous son expérience et les défis rencontrés lors de la réorganisation des équipes Customer Success chez Aircall. Voici un aperçu détaillé de ce Talk.

15 July 2024 - 8 min read

Support client vs Succès client - différences et complémentarités

Customer Success

Dans cet article, nous expliquons ce que signifient réellement le succès client et le support client, quelle est la différence entre support client vs succès client, et pourquoi chacun de ces éléments est essentiel à la croissance de votre entreprise.

04 June 2024 - 9 min read

Customer Support vs Customer Success - Differences and Complementarities

Customer Success

Ever wonder why some customers keep coming back while others don’t? A big part of the answer lies in understanding the difference between customer success and customer support. You might think these are just two ways of saying the same thing, but they’re actually key to growing your

03 June 2024 - 9 min read

How to Choose Your Customer Success Platform: A Comprehensive Guide

Customer Success

Ever had a rough encounter with a business that threw your whole day off track? Well, your customers have, and it’s a big deal.

30 May 2024 - 11 min read

Customer Success Upsell - 10 Strategies You Should Know!

Customer Success

ROI

Upselling is a growth strategy used by every other company. Whether it's an e-commerce store or a SaaS business, upselling is becoming a huge trend with effective revenue results and satisfied customers. Statistics reveal a 10 to 30 percent boost for companies using customer success upsell strategies.  The

12 February 2024 - 8 min read

Low touch Customer Success: Characteristics, Implementation & Benefits

Customer Success

You've probably heard about low touch customer success, this automated approach that's winning over more and more SaaS companies. And for good reason—it lets you manage an impressive volume of customers without sacrificing service quality. At MeltingSpot, we love this strategy. Why? Because our customer

23 January 2024 - 7 min read

Customer Success KPIs: Metrics & Benchmarks

Customer Success

KPI

A survey from the Temkin Group shows that bad news isn’t the only thing that travels fast. They found that 77% of customers would recommend and provide a referral to a company to a friend with whom they’ve had a great experience. In the dynamic landscape of customer-centric

23 January 2024 - 8 min read

What is Product Adoption Rate? Metrics, Benefits & Strategies

Product Adoption

Customer Success

In a world of innovation, understanding and mastering product adoption rate metrics is the key to propelling your product into the limelight. But what is the product adoption rate? Simply put, it's the heartbeat of your product's acceptance within your target audience.  Let's start

17 January 2024 - 5 min read

Qu'est-ce que l'Adoption Produit ? Étapes, Mesures et Importance

Product Adoption

Customer Success

L'adoption produit se réfère au processus par lequel les utilisateurs commencent à utiliser et intégrer un nouveau produit ou service dans leur routine. Elle se déroule en plusieurs étapes distinctes, chacune ayant ses caractéristiques et défis.

17 January 2024 - 7 min read

How To Use ChatGPT In Customer Success

Customer Success

AI

In this evolving world of artificial intelligence, where every industry is adapting to various tools, ChatGPT has emerged as a game changer, marking its popularity in almost every field. From photography to e-commerce, it has truly changed how businesses run. Yet, when it comes to customer success, many people have

10 January 2024 - 7 min read

How to Scale Your Customer Success: Strategies for Sustainable Growth

Customer Success

For every SaaS product, scaling customer success is not just a goal but a necessity for sustainable growth. As companies expand their customer base, ensuring that each customer receives the attention and support they need becomes increasingly challenging. Scaling customer success involves implementing strategies and leveraging tools to maintain high-quality

10 January 2024 - 6 min read

Decoding Product Success: A High-Stakes Journey through the Product Adoption Cycle

Product Adoption

Customer Success

Eager to propel your product to new heights? Let us guide you through the process of uncovering the strategic intricacies of the Product Adoption Cycle. From understanding key stages to leveraging innovative strategies for effective adoption, this article will equip you with just the right knowledge to decode product success.

08 January 2024 - 10 min read

What is Product Adoption? Stages, Measurement & Importance

Product Adoption

Customer Success

This article serves as your compass, navigating through the definition and stages of the product adoption process, unveiling the product adoption curve, exploring key measurement metrics, and providing crucial insights into why product adoption is the cornerstone of successful product management.

05 January 2024 - 6 min read

Customer Community: The Ally of Customer Success Teams?

Customer Success

Customer Community

Today, it is the most effective strategy to boost growth, enhance customer experience, and streamline the work of Customer Success teams.

20 November 2023 - 7 min read

Customer Community : l’allié des équipes Customer Success ?

Customer Success

Customer Community

C’est aujourd’hui la stratégie la plus efficace, pour booster sa croissance, améliorer l’expérience client et faciliter le travail des équipes Customer Success.

17 November 2023 - 8 min read

Vers une approche digital-led du Customer Success Management ?

Customer Success

Pour 88 % des clients, l’expérience client est aussi importante que les produits ou services (Salesforce, 2022).

20 September 2023 - 6 min read

Towards a digital-led approach to Customer Success Management?

Customer Success

For 88% of customers, the customer experience is as important as the products or services (Salesforce, 2022).

18 September 2023 - 5 min read