The Strategic Role of Customer Education in SaaS Business Success

In this article, we reveal why customer education is a must for SaaS business success. We also highlight some valuable lessons from our recent conversation with Simona Dimitrova, Head of Education & Community at Pennylane.

04 October 2024 - 6 min read

Leveraging Customer Education for Enhanced Product Adoption

Customer education

In this article, we're sharing key insights from our webinar with Nisha Baxi (Head of Community and Digital Customer Success @Gong) on how effective customer education can drive product adoption and keep your customers happy.

06 September 2024 - 8 min read

Building an Effective Customer Knowledge Base: Best Practices and Common Mistakes

Customer education

Many businesses struggle with their customer knowledge bases becoming cluttered and outdated, turning what should be a helpful resource into a source of frustration.

30 July 2024 - 8 min read

Can I Use My Employee LMS to Educate My Customers?

Customer education

Let's dive into why using an employee LMS to educate customers isn't the best idea and explore how MeltingSpot, our cutting-edge customer education platform, can bridge this gap and supercharge your customer engagement and product adoption efforts.

25 June 2024 - 7 min read

Les 8 meilleurs LMS Client : analyse détaillée

Customer education

Dans cet article, nous examinons les meilleures options de LMS, en mettant en avant les forces et faiblesses de chacune pour vous aider à choisir.

29 May 2024 - 17 min read

The Importance Of Building A Customer Onboarding Journey

Customer education

Can you imagine customers eagerly buying your new product or service, something you're proud of, only to feel lost when trying to get started? Yes, that might be happening right under your nose! You may have been unknowingly sending tons of customers away due to unsuccessful customer onboarding.

03 January 2024 - 6 min read

Time To Activate: Definition and Principles

KPI

Customer education

Ever wondered what makes some businesses stand out, not just for one sale but for a stream of happy customers? Well, that is the magic of customer activation. It's more than just getting people to buy; it's about making them fans.

19 December 2023 - 5 min read

How to integrate customer education into every stage of the customer journey?

Customer education

Education, trust, and sales go hand in hand. In 2023, the realization is clear: establishing a lasting relationship with a customer is impossible without effective education and support throughout their journey.

17 November 2023 - 8 min read

Comment intégrer l’éducation client à chaque étape du parcours client ?

Customer education

Éducation, confiance et ventes vont de pair. En 2023, le constat est là : impossible de nouer une relation durable avec un client, s’il n’est pas efficacement éduqué et accompagné.

17 November 2023 - 10 min read

L'importance d'un parcours d’onboarding client réussi

Customer education

Imaginez des clients enthousiastes achetant votre nouveau produit ou service, quelque chose dont vous êtes fier, pour finalement se sentir perdus lorsqu'ils essaient de s'y mettre. Oui, cela pourrait bien se produire sous votre nez ! Vous pourriez être en train de perdre de nombreux clients sans

08 October 2023 - 7 min read