Benoit Chatelier

Salesforce Adoption: Best practices, In-App guidance, and the Future of Training

In-App Training

Salesforce Adoption

Maximize Salesforce adoption with in-app training. Go beyond basic guidance—empower your teams with contextual, actionable learning that drives engagement, productivity, and real ROI.

03 July 2025 - 6 min read

Logiciel d'Onboarding client : pourquoi l’in-app devient la nouvelle norme de l’adoption produit

Onboarding Client

Succès client

Le logiciel d’onboarding client évolue. L’onboarding in-app forme et guide vos utilisateurs directement dans votre produit, accélérant l’adoption, l’engagement et la réussite client. Découvrez pourquoi cette approche est l’avenir.

03 July 2025 - 6 min read

LMS for Training: Why In-App Learning Is the Next Evolution

LMS

In-App Training

A traditional LMS is good, but an LMS with in-app training is better. Learn how contextual, embedded learning boosts employee engagement, accelerates software adoption, and delivers real business results.

03 July 2025 - 5 min read

Best Email Marketing Platforms in 2025: A Customer Success and Learning Perspective

Customer Onboarding

Customer education

Product Adoption

Looking for the best email marketing platform to support customer onboarding & education? This 2025 guide compares top tools on how well they support customer success, product training, and automated learning workflows. Discover which platform helps turn new users into power users, faster.

26 March 2025 - 7 min read

Accompagner le déploiement et l’adoption d’un CRM

Logiciel CRM

Logiciel métier

Adoption des Logiciels par les Employés

Découvrez comment améliorer l’adoption de votre CRM : former en continu, intégrer l’apprentissage dans l’outil et créer un accompagnement personnalisé pour vos commerciaux. Transformez votre CRM en levier de performance en optimisant son utilisation.

05 March 2025 - 6 min read

Comment améliorer les relations tendues entre vos commerciaux et leur CRM ?

Adoption des Logiciels par les Employés

Logiciel CRM

Logiciel métier

Découvrez comment améliorer l’adoption des process CRM : formation continue, simplification des outils et engagement des commerciaux. Transformez votre CRM en levier de performance, avec des méthodes adaptées à vos équipes. Testez une approche plus intelligente et engageante !

05 March 2025 - 6 min read

User Adoption Best Practices to drive engagement and retention

Product Adoption

User adoption is critical for SaaS success, ensuring customers engage with your product and experience its value. Discover best practices to streamline the adoption process, improve retention, and create a loyal user base.

09 January 2025 - 10 min read

Understanding the Technology Adoption Lifecycle and how it impacts your SaaS growth

Product Adoption

The technology adoption lifecycle is a vital framework for understanding how users embrace new technologies. Learn how to navigate the different stages, improve adoption rates, and align your SaaS strategies with user behavior for maximum growth.

09 January 2025 - 12 min read

How to develop effective product adoption strategies

Product Adoption

Excerpt Product adoption strategies are critical for ensuring that users engage with your product and experience its value. Discover proven methods to drive adoption, improve retention, and align your product with user needs.

09 January 2025 - 9 min read

Leveraging certification programs to drive SaaS adoption and loyalty

SaaS Certification Program

Learn how to leverage SaaS certification programs to boost product adoption and customer loyalty. Discover key strategies for creating impactful certification programs that enhance user engagement and drive long-term success.

20 December 2024 - 9 min read

Top Customer Education models and when to use them

Customer education

Choosing the right customer education model is crucial for product adoption and satisfaction. This article explores top models like self-paced learning, instructor-led training, and blended learning, offering guidance on when to use each to drive engagement, loyalty, and long-term success.

20 December 2024 - 9 min read

How to master Product Tracking for better business decisions

Product Adoption

Product tracking is essential for understanding user behavior, improving product performance, and driving business growth. Learn how to implement effective product tracking strategies and use data to make informed decisions.

20 December 2024 - 12 min read

How to create a Release plan that boosts Feature adoption and User engagement

Product Adoption

A well-crafted release plan is essential for SaaS success, ensuring smooth launches, driving feature adoption, and boosting user engagement. Learn how to design a release plan that aligns teams, excites users, and delivers measurable results.

20 December 2024 - 12 min read

Product marketing strategies to drive feature adoption and customer retention

Product Adoption

Discover the top product marketing strategies that drive customer engagement, boost feature adoption, and increase ROI for SaaS companies. Learn how to align marketing and customer success to achieve product growth.

19 December 2024 - 9 min read

In-App Learning : L’avenir de la Formation aux logiciels et de la Gestion du changement

Adoption Produit

70 % des projets de transformation échouent par manque de gestion du changement. L’in-app learning dépasse les guides classiques en offrant une formation personnalisée et continue, directement intégrée dans les logiciels. Une solution clé pour maximiser l’adoption, l’engagement et le ROI.

18 December 2024 - 6 min read

In-App Learning: Revolutionizing Software Adoption and Change Management

Product Adoption

70% of transformation projects fail due to poor change management, often because users don't fully understand new tools or their value. This is where in-app learning becomes a game-changer...

18 December 2024 - 5 min read

Understanding the Technology Adoption Lifecycle: strategies for success

Product Adoption

Customer Retention

Customer Success

Discover the five stages of the technology adoption lifecycle and actionable strategies to accelerate product adoption, overcome challenges, and engage users at every step.

17 December 2024 - 10 min read

Upskilling Through Customer Education: Building a Skilled User Base

Customer education

Upskilling your customers isn't just about improving product usage—it's about empowering them to become experts. Learn how customer education programs can unlock untapped value and create a more skilled, engaged user base.

06 December 2024 - 8 min read