8 Benefits of an Online Community

Community Engagement

Community-Led Growth

Tips

There are communities everywhere around us, whether they constitute our family, colleagues, friends, or people with shared hobbies or interests. Just like in-person communities, online communities work on the same principle, but they operate virtually.

23 June 2022 - 4 min read

5 actions to create a culture of care in your community

Tips

Community Engagement

Community-Led Growth

To create, animate and engage a community in the long term, one element is essential: the culture of "care". This concept consists in "taking care" of customers, employees, partners...

21 June 2022 - 4 min read

5 actions pour créer une culture du care dans sa communauté

Tips

Community Engagement

Community-Led Growth

Pour créer, animer et engager une communauté dans la durée, un élément est indispensable : la culture du “care”. Ce concept consiste à “prendre soin” : des clients, des collaborateurs, des partenaires…

21 June 2022 - 5 min read

Social networks vs. Community platform: How to activate your community?

Community Platform

Community Engagement

Tips

Social Media

In the marketing jargon, it is not uncommon to confuse "audience" and "community". However, despite their complementarity, these two concepts are quite different... And companies have every interest in distinguishing between them, in order to develop effectively.

01 June 2022 - 5 min read

Communities: definition, typologies and underestimated benefits

Community Engagement

Community Building

Definition

Recently, web 3.0 specialists declare that "communities will be at the heart of the new web". But the truth is... Communities have already been at the center of our lives (personal and professional) for a long time!

01 June 2022 - 4 min read

How to Build an Engaged Community for Your Brand?

Branding

Community Building

Community Engagement

Community Platform

For most brands, developing a successful, vibrant online community is a primary objective. With the advent of digital, interaction with customers in virtual spaces has become so common that community building is now an essential part of any brand’s marketing strategy

18 May 2022 - 4 min read

Réseaux sociaux vs Community platform : Comment animer sa communauté ?

Social Media

Community Platform

Community Engagement

Community Builder

Dans le jargon du marketing, il n’est pas rare de confondre “audience” et “communauté”. Pourtant, malgré leur complémentarité, ces deux concepts sont bien différents… Et les entreprises ont tout intérêt à les distinguer, pour se développer efficacement.

28 April 2022 - 5 min read

Communities and web 3

Web 3

Community-Led Growth

Community Engagement

World Wide Web is over 30 years old. And since its creation in 1989, different versions have followed one another. After web 1.0 (and the emergence of websites and e-commerce), then web 2.0 (with the rise of social media and m-commerce), it's time for web 3.0 to make its entrance.

13 April 2022 - 4 min read

Communautés et web 3 : quels sont les enjeux ?

Web 3

Community-Led Growth

Community Engagement

Le World Wide Web a plus de 30 ans. Et depuis sa création en 1989, différentes versions se sont succédé. Après le web 1.0 (et l’émergence des sites Internet et de e-commerce), puis le web 2.0 (avec l’essor des médias sociaux et du m-commerce), c’est au tour du web 3.0 de faire son entrée.

12 April 2022 - 5 min read

Booster sa croissance grâce au Community-Led Growth

Community-Led Growth

Growth Marketing

Community Engagement

Visibilité, crédibilité, notoriété… Et si les bénéfices d’une stratégie communautaire allaient au-delà ? Et si, grâce à la création, l’animation et l’engagement d’une communauté soudée, les entreprises atteignaient d’autres précieux objectifs ?

01 April 2022 - 6 min read

The 10 rules of Community Management

Tips

Social Media

Community Engagement

Community Management

Community Management is neither improvisation nor magic. Managing and animating a BtoB or BtoC community can be learned... Thanks to different good practices.

09 March 2022 - 6 min read

What is a Community platform?

Definition

Community Platform

Community Management

Community Engagement

There are 9 chances out of 10, you've already heard about these ideas on social networks or in between two meetings:

28 February 2022 - 5 min read

Communauté virtuelle : quels enjeux pour votre entreprise ?

Community Building

Community Engagement

Tips

Faire acte de présence sur les réseaux sociaux : aujourd’hui, cet enjeu n’est plus celui des entreprises modernes.

25 February 2022 - 6 min read

Comment créer un webinar efficace pour prospecter ou fidéliser ses clients ?

Lives and Webinars

Tips

Community Platform

Community Engagement

72% des marketeurs estiment que le webinar est le moyen le plus efficace pour générer des leads qualifiés. (GoToWebinar, 2017). Mais ce n’est pas tout : lorsque le fond et la forme de l’événement sont pertinents, le webinar peut aussi être un levier de fidélisation en or.

15 February 2022 - 6 min read

7 différences entre un webinar classique et un webinar 2.0

Lives and Webinars

Community Engagement

Community Platform

Son succès n’est plus à discuter. Depuis quelques années, le webinar est un format en plein essor. Pourtant, en entreprise, il ne met pas tout le monde d’accord. Certains trouvent le format pratique et innovant, tandis que d’autres le considèrent comme vieillissant. Chez MeltingSpot, notre avis est

21 January 2022 - 6 min read

The 7 secrets of the most engaged business communities 🤝

Tips

Community Engagement

Community Management

Lives and Webinars

Discover here some well-kept secrets to engage your communities!

21 September 2021 - 5 min read

4 tips to re-humanize the connection with your communities 👍🏼

Tips

Community Management

Community Engagement

Content Creation

Lives and Webinars

We hear about digital communities everywhere. But how do you make sure you don't lose the human in this new twist? Here are our tips! 🤓

21 September 2021 - 5 min read

What is the connection between BtoB communities and events? 🔗

B2B

Content Creation

Community Management

Community Engagement

Social Media

Discover the perfect link between BtoB communities and digital events!

20 September 2021 - 5 min read