The concept of community is no longer a new idea. Businesses have come to understand the significance of having a community for their business.
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5 min read
How to create a powerful webinar to attract and retain clients?
A staggering 72% of marketers agree that webinars are the ultimate powerhouse for generating high-quality leads (GoToWebinar 2017). But, there's more: when you nail the perfect combination of captivating content & engaging delivery, webinars can become your secret weapon for customer loyalty.
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6 min read
C’est officiel, les doutes s’estompent : les NFT ont la côte. Le volume des transactions de NFT a augmenté de 38% entre décembre 2022 et janvier 2023, pour atteindre 946 millions de dollars. Seule ombre au tableau : cet essor concerne majoritairement l’univers du B2C.
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5 min read
Community-Led Growth and responsible marketing: two complementary strategies
In 2022, 89% of French consumers expect a brand to contribute to the common good (Brand'Gagement Barometer).
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4 min read
How can you make your webinars more attractive and effective?
In recent months, webinars are all the rage. We're all getting invited every week to participate in dozens of online conferences.
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4 min read
Cette année, voici LA mission à ajouter sur votre liste des priorités : étendre votre influence.
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6 min read
La notion de communauté n’est plus une nouveauté. Les entreprises ont aujourd’hui compris l’importance d’une communauté pour leur business.
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5 min read
Community-Led Growth et marketing responsable : deux stratégies complémentaires
En 2022, 89% des consommateurs français attendent d’une marque qu’elle contribue au bien commun (Baromètre Brand’Gagement).
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5 min read
Animer une communauté de prospects : bénéfices, plan d’action et ROI
Toutes les entreprises B2B ont un objectif commun : transformer leurs prospects en clients. Mais cette transformation ne se réalise pas en claquant des doigts. Et encore moins en misant seulement sur certaines actions isolées, comme l’organisation de webinars.
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5 min read
Engaging a community of prospects: benefits, action plan and ROI
All B2B companies have a common goal: to transform their prospects into customers. But this transformation cannot be achieved in a snap. And relying only on isolated actions, such as organizing webinars, won’t do the trick!
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4 min read
The definition of a marketing strategy is an essential step, whatever the company and its sector. But have you thought about integrating the presence of a community at the heart of this strategy?
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4 min read
Unlocking the Power of UGC and Communities: Building Strong Connections
92% of customers trust their peers more than brand pitches, according to a Nielson study.
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5 min read
92 % des clients font davantage confiance à leurs pairs qu’aux discours des marques, d’après une étude Nielson.
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6 min read
Comment intégrer votre communauté à votre stratégie marketing ?
La définition de la stratégie marketing est une étape indispensable, quels que soient l’entreprise et son secteur. Mais avez-vous pensé à intégrer la présence d’une communauté au cœur de cette stratégie ?
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5 min read
Social networks vs. Community platform: How to activate your community?
In the marketing jargon, it is not uncommon to confuse "audience" and "community". However, despite their complementarity, these two concepts are quite different... And companies have every interest in distinguishing between them, in order to develop effectively.
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5 min read
Creating content on Internet is no longer just a passion. For many freelancers, Youtubers or more widely Influencers, content creation is becoming a new economy. We talk about the Creator Economy.
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4 min read
It's the subject that is stirring the news related to digital: the "Creator Economy" is taking place. This new concept is booming and giving birth to new vocations. Many Creators are turning their passion into a job, creating content, while engaging a community around them.
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5 min read
Créer du contenu sur Internet n’est plus seulement une passion. Pour de nombreux indépendants, Youtubeurs ou plus largement Influenceurs, la création de contenus devient une nouvelle économie. On parle de la Creator Economy.
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5 min read
