How to create a powerful webinar to attract and retain clients?

Tips

Brand Communities

A staggering 72% of marketers agree that webinars are the ultimate powerhouse for generating high-quality leads (GoToWebinar 2017). But, there's more: when you nail the perfect combination of captivating content & engaging delivery, webinars can become your secret weapon for customer loyalty.

31 May 2023 - 6 min read

NFT et marketing B2B : un avenir prometteur ?

Brand Communities

C’est officiel, les doutes s’estompent : les NFT ont la côte. Le volume des transactions de NFT a augmenté de 38% entre décembre 2022 et janvier 2023, pour atteindre 946 millions de dollars. Seule ombre au tableau : cet essor concerne majoritairement l’univers du B2C.

09 May 2023 - 5 min read

Community-Led Growth and responsible marketing: two complementary strategies

Brand Communities

In 2022, 89% of French consumers expect a brand to contribute to the common good (Brand'Gagement Barometer).

27 February 2023 - 4 min read

How can you make your webinars more attractive and effective?

Brand Communities

In recent months, webinars are all the rage. We're all getting invited every week to participate in dozens of online conferences.

15 February 2023 - 4 min read

Communautés : l’influence au service des ventes

Brand Communities

Cette année, voici LA mission à ajouter sur votre liste des priorités : étendre votre influence.

14 February 2023 - 6 min read

Communauté de marque : pourquoi est-ce si important ?

Brand Communities

La notion de communauté n’est plus une nouveauté. Les entreprises ont aujourd’hui compris l’importance d’une communauté pour leur business.

02 January 2023 - 5 min read

Community-Led Growth et marketing responsable : deux stratégies complémentaires

Brand Communities

En 2022, 89% des consommateurs français attendent d’une marque qu’elle contribue au bien commun (Baromètre Brand’Gagement).

19 October 2022 - 5 min read

Animer une communauté de prospects : bénéfices, plan d’action et ROI

Brand Communities

Toutes les entreprises B2B ont un objectif commun : transformer leurs prospects en clients. Mais cette transformation ne se réalise pas en claquant des doigts. Et encore moins en misant seulement sur certaines actions isolées, comme l’organisation de webinars.

10 August 2022 - 5 min read

Engaging a community of prospects: benefits, action plan and ROI

Brand Communities

All B2B companies have a common goal: to transform their prospects into customers. But this transformation cannot be achieved in a snap. And relying only on isolated actions, such as organizing webinars, won’t do the trick!

04 August 2022 - 4 min read

How to integrate your community to your marketing strategy

Brand Communities

The definition of a marketing strategy is an essential step, whatever the company and its sector. But have you thought about integrating the presence of a community at the heart of this strategy?

21 June 2022 - 4 min read

UGC and communities: how to work well?

Brand Communities

92% of customers trust their peers more than brand pitches, according to a Nielson study.

15 June 2022 - 5 min read

UGC et communautés : comment bien fonctionner ?

Brand Communities

92 % des clients font davantage confiance à leurs pairs qu’aux discours des marques, d’après une étude Nielson.

14 June 2022 - 5 min read

Comment intégrer votre communauté à votre stratégie marketing ?

Brand Communities

La définition de la stratégie marketing est une étape indispensable, quels que soient l’entreprise et son secteur. Mais avez-vous pensé à intégrer la présence d’une communauté au cœur de cette stratégie ?

07 June 2022 - 5 min read

Social networks vs. Community platform: How to activate your community?

Social Media

Brand Communities

In the marketing jargon, it is not uncommon to confuse "audience" and "community". However, despite their complementarity, these two concepts are quite different... And companies have every interest in distinguishing between them, in order to develop effectively.

01 June 2022 - 5 min read

Creator economy: the two speed booming sector

Brand Communities

Creating content on Internet is no longer just a passion. For many freelancers, Youtubers or more widely Influencers, content creation is becoming a new economy. We talk about the Creator Economy.

31 May 2022 - 4 min read

Creator Economy: definition, challenges and best practices

Brand Communities

It's the subject that is stirring the news related to digital: the "Creator Economy" is taking place. This new concept is booming and giving birth to new vocations. Many Creators are turning their passion into a job, creating content, while engaging a community around them.

31 May 2022 - 5 min read

Creator Economy : une nouvelle ère à deux vitesses

Brand Communities

Créer du contenu sur Internet n’est plus seulement une passion. Pour de nombreux indépendants, Youtubeurs ou plus largement Influenceurs, la création de contenus devient une nouvelle économie. On parle de la Creator Economy.

23 May 2022 - 5 min read

How to Build an Engaged Community for Your Brand?

Brand Communities

For most brands, developing a successful, vibrant online community is a primary objective. With the advent of digital, interaction with customers in virtual spaces has become so common that community building is now an essential part of any brand’s marketing strategy

18 May 2022 - 4 min read