How to choose between virtual events, video conferences and webinars?_background

In 2020, Covid-19 pandemic got the companies’ connection with prospects and customers completely disrupted.

New meeting solutions emerged with the rise of remote work ! virtual events, videoconference and webinar : what is the right choice ? Here is our review on the 3 tools 👇

The phenomenal explosion of virtual events

As the right alternative to physical meetings, many companies have now chosen the virtual event. Either 100% digitized or hybrid, these meetings meet all needs:

  • Meetings with teams
  • Interview and new employee onboarding
  • Seminars and quality time between employees (example: afterwork)
  • Online training
  • New product launch
  • Hybrid events and collaborative events
  • Virtual fairs, forums and conferences for prospects and customers
  • Round tables, masterclasses and workshops

👉  Online events removed all geographic constraints. Therefore, virtual meetings gather a large number of people around the world and boost your business relations. This economical and intuitive tool helps you build a solid and committed community.


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The differences between webinars, video conferences and virtual events

AVAILABLE FEATURES

VIRTUAL EVENT

WEBINAR

VIDEO CONFERENCE

Participants engagement

Exchange

Content consumption

Content consumption

Appointment booking

Multiple, during the event 

N/A

Within the chat (unsuitable)

Simultaneous video streaming

8

1

1

Replays

Yes

Yes

No

Agenda

Yes

No

No

Number of participants on a video streaming

unlimited

5000

50-100

Interactive virtual stand

Yes

No

No

Number of simultaneous speakers

Multiple

1

1

User profile customization

Yes

No

No

User profile creation

Yes

No

Yes

Virtual round tables

Yes

No

No

Workshops

Yes

No

No

Interaction

One to one, one to many, few to many

One to many

One to one, one to many

Live chat

Yes

No

Yes

Video calls

Yes

No 

No

Content sharing between participants

Yes, through a private ou group chat

Only in a public group chat

Only in a public group chat

Gathering

Many types (round table, virtual stand, conference…)

Unique

Unique

Shifting from a room to another

Yes

No

No

User experience measurement and data collection

Yes

No

No

Marketing automation

Yes

No

No

How to choose between webinar, video conference and virtual event?

🕵‍♀  With the many existing digital solutions, companies have often hard times choosing the right one. What should be the choice based on? Each offer meets specific needs :

🖥  The webinar : this is the matching solution for a new product launch or a large-scale training. A webinar is a one-way setup: the organizers take the floor and the participants attend the presentation (this is referred to as "content consumption"). Webinars deal with a specific topic.

💻  Video conferencing: managers and companies use it most. A video conference can be held between two or more people. Video conferencing features stimulate one-to-one team meetings, interviews and debriefs. Plus, participants can communicate via chat !

🚀 The virtual event: the online event is inspired from a collaborative tool setting to bring a whole new different kind of user experience. Its features lead to interaction rather than consumption. The platform promotes exchanges not only between the participants but also with the organizers. Good preparation is essential for a successful online event !

Do you want to launch your first virtual event? Do you need full support for your new digital project?



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